Manager/Asst Manager, Bancassurance Partnership Management

Company 28 - Manulife (International) Limited; Hong Kong; Hybrid; HKD 600,000 - 1,000,000; Full time

Job summary

Manulife/John Hancock in Hong Kong seeks a seasoned bancassurance product marketing professional to lead development of bank-focused insurance propositions and sales tools. The role emphasizes collaboration with banking partners and cross-functional teams to craft compelling customer value.

You will drive market research, create effective collateral and ensure successful product launches, turning features into persuasive sales narratives for growth and engagement.

Qualifications

• Bachelor's degree in Business, Marketing, Finance, Insurance or related disciplines.
• 4-7 years of experience in bancassurance, insurance product marketing, product proposition, product development or sales enablement.
• Strong understanding of life insurance products and bancassurance distribution.
• Creative mindset with the ability to turn product features into compelling customer value propositions and sales stories.
• Strong communication, presentation and stakeholder management skills.
• Proficient in PowerPoint and Excel.

Responsibilities

• Develop and maintain bank-specific product materials, sales tools, customer presentations and marketing collateral to support insurance sales through banking channels.
• Identify and develop innovative, bank-themed insurance propositions to enhance customer engagement and support business growth.
• Conduct market and competitor research to generate new proposition ideas and improve existing sales solutions.
• Partner closely with bank partners, marketing and product stakeholders to drive proposition initiatives and product launches.

Skills

Bancassurance

Product marketing

Sales enablement

Market research

Stakeholder management

PowerPoint

Excel

Communication

Education

Bachelor's degree in Business/Marketing/Finance/Insurance

Tools

PowerPoint

Excel

Job description

Position Responsibilities

• Develop and maintain bank-specific product materials, sales tools, customer presentations and marketing collateral to support insurance sales through banking channels.
• Identify and develop innovative, bank-themed insurance propositions to enhance customer engagement and support business growth.
• Conduct market and competitor research to generate new proposition ideas and improve existing sales solutions.
• Partner closely with bank partners, marketing and product stakeholders to drive proposition initiatives and product launches.

Required Qualifications

• Bachelor's degree in Business, Marketing, Finance, Insurance or related disciplines.
• 4-7 years of experience in bancassurance, insurance product marketing, product proposition, product development or sales enablement.
• Strong understanding of life insurance products and bancassurance distribution.
• Creative mindset with the ability to turn product features into compelling customer value propositions and sales stories.
• Strong communication, presentation and stakeholder management skills.
• Proficient in PowerPoint and Excel.

When you join our team

When you join our team: We'll empower you to learn and grow the career you want. We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words. As part of our global team, we'll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better.

To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Equal Opportunity Employer

Manulife is an Equal Opportunity Employer At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law. It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies.

To request a reasonable accommodation in the application process, contact [e-mail].

Working Arrangement

Hybrid We're Manulife. And we're on a mission to make decisions easier and lives better. Better is what drives us. It's what inspires us to find new ways to support customers and colleagues in living longer and healthier lives. It's the reason we're dedicated to investing in digital innovation and industry-leading AI, and accelerating a sustainable and economically inclusive future. Joining us means you'll be empowered to learn and grow your career. We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words. And as part of our global team, you'll help shape the future you want to see - and discover that better can take you anywhere you want to go. We're proud of our accomplishments and recognition. Recent awards include: 2026 Gallup Exceptional Workplace Award Winner Manulife Named one of Forbes World's Best Employers 2025 Financial Times World's Best Employers Asia-Pacific 2026 We've been recognized as one of Canada's Top 100 Employers 2026 #1 Life Insurer for AI Maturity by Evident 2026