Luxury Customer Marketing & Activation Lead

LVMH Group; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Job summary

LVMH Group in Hong Kong is seeking a Customer Marketing Manager to develop and execute customer-led strategies that maximize commercial value and elevate brand desirability across Hong Kong & Macau. You will bridge Brand Marketing and Sales, translating brand vision into compelling customer and consumer experiences.

In this role, you will lead activations, measure ROI, and codify learnings into scalable playbooks while collaborating with regional teams to share best practices across channels.

Qualifications

• Minimum 8 years in customer/retail marketing or related fields.
• Proven track record delivering activations across channels.
• Strong commercial acumen with ROI focus.
• Fluent English; local language capability preferred.

Responsibilities

• Develop customer marketing strategies across channels aligned with brand and commercial objectives.
• Define channel activation plans translating brand strategy into customer experiences.
• Grow portfolio guidelines by channel and SKU within key environments.
• Own POSM strategy, asset roles, deployment priorities and impact.
• Lead scalable activation models, playbooks and regional knowledge sharing.
• Collaborate cross-functionally to align marketing calendars with sales priorities.

Skills

Power BI

Aspire

ROI modeling

English fluency

Strategic planning

Analytical skills

Tools

Power BI

Aspire

Job description

LVMH Group in Hong Kong is seeking a Customer Marketing Manager to develop and execute customer-led strategies that maximize commercial value and elevate brand desirability across Hong Kong & Macau. You will bridge Brand Marketing and Sales, translating brand vision into compelling customer and consumer experiences.

In this role, you will lead activations, measure ROI, and codify learnings into scalable playbooks while collaborating with regional teams to share best practices across channels.