Internal Communications Assistant Manager / Manager

The Dairy Farm Company, Limited 牛奶有限公司; Hong Kong; On-site; HKD 420,000 - 620,000; Full time

Job summary

DFI Retail Group is looking for an experienced Internal Communications professional to coordinate across the Group, ensuring clear, timely information for colleagues from head office to stores. You will manage intranet, email and newsletters, craft articles and campaigns, and support senior leaders with messaging.

With 5+ years in internal communications, you will drive engagement through creative concepts, photography, videography and design, balancing fast pace with brand voice and stakeholder

Qualifications

• Bachelor's degree in Communications, Journalism, Marketing, PR or a related field.
• Minimum 5 years of proven experience in internal communications, employee engagement, content, social media or marketing, with a record of delivering multi-stakeholder projects or campaigns.
• Creative ideas supported by a strong portfolio, along with solid hands-on photography, videography, and design skills.
• Strong social media instincts and a feel for what people share.
• Strong project and stakeholder management skills, including managing several workstreams and stakeholders at once.
• Exceptional written communication skills with a clear, natural, and human-centered voice, and brings a warm, collaborative approach with the confidence to influence stakeholders across diverse business functions.
• Comfort in a fast-paced, changing environment.
• Familiarity with creative and AI-assisted tools, and with intranet, is a plus.
• Candidates with more experience will be considered as Internal Communications Manager

Responsibilities

• Plan and run internal communications across the Group.
• Manage day-to-day content and channels, including the intranet, email, collaboration platforms and newsletters.
• Write and produce everyday content, such as articles, announcements, short video, photography, graphics and social-style posts.
• Deliver themed campaigns, such as cyber awareness, sustainability and AI, working with business units, HR, IT, and other functions to keep timelines, owners and approvals on track.
• Help keep the internal communications calendar coordinated across businesses.
• Support senior leaders with messaging, talking points and event content.
• Track engagement and feedback and use them to improve each campaign.
• Develop creative concepts and fresh formats for campaigns, and brief agencies on higher-end production.
• Share ideas, formats and tools that lift the creative standard across the team.

Skills

Internal communications

Employee engagement

Content creation

Social media

Marketing

Education

Bachelor's degree in Communications

Tools

Intranet

Email

Collaboration tools

Job description

Internal Communications Assistant Manager / Manager

As an Internal Communications Assistant Manager, you will keep team members across DFI informed, connected and engaged, from head office to stores and distribution centres. That includes the everyday communications that keep the business moving, and themed campaigns on priorities like AI, Sustainability, and Cyber Security. You will work with business units and agency partners to bring them to life and bring fresh ideas that help raise the team's creative standard. The audience is varied and close, so you will see quickly what works.

Is this your next challenge in internal communications?

The challenge is to:

• Plan and run internal communications across the Group with the Internal Communications Manager, so colleagues get clear, timely and engaging information.
• Manage day-to-day content and channels, including the intranet, email, collaboration platforms and newsletters.
• Write and produce everyday content, such as articles, announcements, short video, photography, graphics and social-style posts.
• Deliver themed campaigns, such as cyber awareness, sustainability and AI, working with business units, HR, IT, and other functions to keep timelines, owners and approvals on track.
• Help keep the internal communications calendar coordinated across businesses.
• Support senior leaders with messaging, talking points and event content.
• Track engagement and feedback and use them to improve each campaign.
• Develop creative concepts and fresh formats for campaigns, and brief agencies on higher-end production.
• Share ideas, formats and tools that lift the creative standard across the team.

Do you have experience in internal communications?

• Bachelor's degree in Communications, Journalism, Marketing, PR or a related field.
• Minimum 5 years of proven experience in internal communications, employee engagement, content, social media or marketing, with a record of delivering multi-stakeholder projects or campaigns.
• Creative ideas supported by a strong portfolio, along with solid hands-on photography, videography, and designingskills.
• Strong social media instincts and a feel for what people share.
• Strong project and stakeholdermanagement skills, including managing several workstreams and stakeholders at once.
• Exceptional written communication skills with a clear, natural, and human-centered voice, and brings a warm, collaborative approach with the confidence to influence stakeholders across diverse business functions.
• Comfort in a fast-paced, changing environment.
• Familiarity with creative and AI-assisted tools, and with intranet, is a plus.
• Candidates with more experience will be considered as Internal Communications Manager

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DFI Retail Group (the 'Group') is a leading Asian retailer driven by its purpose to "Sustainably Serve Asia for Generations with Everyday Moments".

At 31 December 2025, the Group and its associates operated over 7,580 outlets across 12 markets, and employed over 79,000 people. The Group had reported revenue of US$8.9 billion.

The Group provides quality, value and service to Asian consumers through a compelling retail experience, supported by an extensive store network and highly efficient supply chains. The Group, and its associates, operates under a portfolio of well-known brands across five key divisions: health and beauty, convenience, food, home furnishings, and restaurants.

DFI Retail Group (the 'Group') is a leading Asian retailer driven by its purpose to "Sustainably Serve Asia for Generations with Everyday Moments".

At 31 December 2025, the Group and its associates operated over 7,580 outlets across 12 markets, and employed over 79,000 people. The Group had reported revenue of US$8.9 billion.

The Group provides quality, value and service to Asian consumers through a compelling retail experience, supported by an extensive store network and highly efficient supply chains. The Group, and its associates, operates under a portfolio of well-known brands across five key divisions: health and beauty, convenience, food, home furnishings, and restaurants.