Head of Growth

Hyphen Connect Limited; Hong Kong; On-site; HKD 700,000 - 900,000; Full time

Job summary

Hyphen Connect Limited in Hong Kong is looking for a Head of Growth to architect a user acquisition strategy for their AI-powered crypto search engine. The role involves leading performance marketing, implementing growth hacking experiments, and managing the full growth stack.

The ideal candidate should have over 5 years of experience in growth marketing within fintech, crypto, or AI sectors, and possess strong analytical skills. A deep understanding of the crypto market and user behavior is also essential for this role.

Qualifications

• 5+ years of experience in growth marketing or user acquisition within fintech, crypto, or AI.
• Strong analytical skills with complex datasets.
• Proven experience with performance marketing and growth hacking.

Responsibilities

• Design and execute user acquisition strategy.
• Lead performance marketing across digital channels.
• Implement growth hacking experiments to identify new user channels.
• Work with product and engineering on growth-focused features.
• Manage and analyze the full growth stack.

Skills

User acquisition strategy

Performance marketing

Growth hacking

Analytical skills

Understanding of crypto market

Job description

We are building the definitive AI-powered crypto search engine, transforming how users discover, analyze, and interact with on-chain and off-chain data. Our mission is to make the complex world of crypto instantly accessible through intelligent, natural-language search. As Head of Growth, you will architect our user acquisition strategy, leveraging data-driven approaches to scale our platform into the go-to gateway for millions of crypto participants.

Core Responsibilities

Design and execute the overarching user acquisition strategy, focusing on sustainable growth loops and high-retention onboarding.

Lead performance marketing efforts across digital channels, optimizing spend based on rigorous CAC and LTV analysis.

Implement growth hacking experiments to identify new channels for user expansion, from viral referral programs to SEO-driven content strategies.

Work closely with the product and engineering teams to integrate growth-focused features and reduce friction in the user journey.

Manage and analyze the full growth stack, using data to drive decisions on product positioning and marketing messaging.

Requirements

5+ years of experience in growth marketing or user acquisition, specifically within the fintech, crypto, or AI sectors.

• Proven experience leading user acquisition, performance marketing, and growth hacking initiatives.

Strong analytical skills with the ability to interpret complex datasets and translate them into actionable growth tactics.

Proven track record of scaling consumer-facing platforms through a mix of performance marketing and organic growth hacking.

Deep understanding of the crypto market landscape and user behavior patterns within the Web3 ecosystem.

Experience managing growth budgets and working with modern marketing automation and analytics tools.