Growth Marketing Manager (AI-native)

Cobo; Hong Kong; Hybrid; HKD 480,000 - 800,000; Full time

Job summary

Cobo is seeking a full-stack Growth Marketer to own its AI Demand Gen engine end to end, spanning strategy, execution, and measurement. You will orchestrate integrated growth campaigns across GEO, SEO/SEM, paid media, and content channels, working with custody, wallet, and payment products to scale AI-powered offerings.

The role requires 5–8 years in digital/growth marketing, strong SEO, and hands-on experience across paid media, CRO, analytics, and attribution.

Qualifications

• 5–8 years of digital/growth marketing ownership across full-funnel campaigns.
• Bachelor’s degree or higher in Marketing, Business, Communications, or related field.
• Strong SEO fundamentals with GEO/AI-search experience and tools.
• Full-stack growth expertise across paid media, SEO/SEM, email, CRO, analytics, and attribution; experience with Salesforce/HubSpot/Customer.io preferred.
• AI-native mindset: actively using LLMs and AI agents to automate marketing workflows.
• Owner mindset: strategy, execution, and accountability; able to manage freelancers/agencies.

Responsibilities

• Own AI Demand Gen end-to-end including planning, channels, budget, execution, and measurement.
• Own GEO/AI search visibility and content strategy; measure AI-referred traffic and conversions.
• Drive SEO & SEM with technical optimization, content strategy, and paid campaigns.
• Build source channels like YouTube and LinkedIn for discovery and AI visibility.
• Own PLG growth loop with Product for sign-up, activation, and CRO.
• Build attribution/reporting and marketing dashboards; ensure pipeline ties to revenue.
• Develop AI-native marketing operations and workflows with agencies.

Skills

Full-funnel marketing

SEO/SEM

Paid media

Content strategy

A/B testing

Marketing automation

AI workflows

Attribution & analytics

LLMs / AI agents

Education

Bachelor’s degree in Marketing/Business

Tools

GA4

Google Search Console

Semrush

Ahrefs

Salesforce

HubSpot

Customer.io

Job description

Cobo builds secure financial rails for humans and AI agents. Founded in 2017 by blockchain pioneers, Cobo safeguards billions of dollars in assets for 500+ institutions worldwide with a zero-incident security track record, certified to ISO 27001 and SOC 2.

Today, Cobo runs the industry’s most complete digital asset platform: multi-model custody spanning Custodial, MPC, Smart Contract, and Exchange wallets with broad multi-chain, multi-network, and multi-token support; stablecoin payment rails that move value at internet speed; and self-serve, AI-guided onboarding that brings enterprise-grade security to teams of any size — set up in minutes, not months. As AI agents become economic actors, Cobo is building the trust infrastructure they will transact on.

Visit www.cobo.com for more information.

Role Overview:

We are looking for a full-stack Growth Marketer to own Cobo’s AI Demand Gen engine end to end - from strategy and execution to measurement and optimisation.

This is an AI-native evolution of a traditional digital marketing role. Rather than owning a single channel, you will build and operate integrated growth campaigns across GEO (Generative Engine Optimization), SEO/SEM, paid media, source channels such as YouTube and LinkedIn, and the product-led growth funnel.

You will work hands-on with Cobo’s existing custody, wallet, and payment products, while building the growth playbook that can scale our next generation of AI-powered products.

Role Responsibilities:

• Own AI Demand Gen End to End — Act as the single accountable owner for AI Demand Gen, covering quarterly planning, channel strategy, budget allocation, execution, optimisation, and measurable results. This is a full-stack growth role, not a single-channel position.
• Own GEO / AI Search Visibility — Make Cobo a trusted and frequently cited source when buyers ask AI engines such as ChatGPT, Perplexity, and Gemini about digital asset custody, wallets, and payments. Identify and manage GEO partners, develop the content and authority strategy, and work with the data team to measure AI-referred traffic and conversions.
• Drive SEO & SEM — Own technical SEO, content strategy, search visibility, and backlink growth. Plan and manage paid search campaigns with clear attribution, disciplined budget management, and continuous optimisation.
• Build Source Channels — Develop YouTube and LinkedIn as strategic channels for both organic discovery and AI-search visibility. Work with content and video freelancers to create, distribute, and optimise content that compounds over time.
• Own the PLG Growth Loop — Partner closely with Product to improve the sign-up and activation funnel through conversion analysis, A/B testing, CRO, and user journey optimisation. Turn growth insights into actionable product improvements and establish a regular feedback loop with Product.
• Build Attribution & Reporting — Rebuild and improve marketing-sourced pipeline measurement with the data team. Own growth dashboards, lifecycle and nurture flows, attribution, and lead-handoff SLAs to ensure marketing impact is clearly connected to revenue.
• Build AI-Native Marketing Operations — Use AI agents and automation to streamline research, content production, campaign operations, analytics, and reporting. Build repeatable AI workflows and playbooks, while orchestrating specialist freelancers and agencies to maximise output and speed.

Role Requirements:

• Minimum 5 to 8 years of digital / growth marketing experience, with a proven track record of owning full-funnel campaigns from strategy and execution through to measurable business results.
• At least a Bachelor’s degree or above in Marketing, Business, Communications, or a related field.
• Strong SEO fundamentals with hands-on GEO / AI-search experience, including familiarity with GA4, Google Search Console, Semrush, Ahrefs, or equivalent tools.
• Full-stack growth expertise across paid media, SEO/SEM, email/lifecycle marketing, CRO, analytics, and marketing attribution. Experience with Salesforce, HubSpot, Customer.io, or similar platforms is preferred.
• AI-native mindset - you actively use LLMs and AI agents to build real workflows and automate marketing operations, rather than simply using AI for content generation or prompting.
• Strong owner mentality - comfortable setting strategy, making trade-offs, executing hands-on, and being accountable for outcomes. Able to manage and direct specialist freelancers and agencies without relying on a large internal team.
• Experience in AI is strongly preferred; Web3 / digital assets is a plus.