Regional Ecommerce Director - Luxury

Ambition; Hong Kong; On-site; HKD 1,200,000 - 1,800,000; Full time

Job summary

Ambition seeks an experienced regional ecommerce leader to own the APAC online retail strategy and align global branding with local market realities. You will partner with local markets, translate trends into action, and guide the annual and three-year regional plans.

You will drive analytics, KPI-forward decisions, and cross-functional programs. The role requires executive influence, strong PM skills, and a proven revenue and margin growth track record.

Qualifications

• 8+ years of progressive experience in ecommerce/digital commerce leadership.
• Proven track record delivering profitable online growth and measurable improvements in conversion and retention.
• Strong analytical skills and comfort with data, experimentation, and KPI frameworks.
• Demonstrated ability to lead cross-functional initiatives and influence without direct authority.
• Experience with ecommerce platforms and analytics/measurement.
• Strong project management and prioritization for impact.

Responsibilities

• Help and empower local markets by aligning global online retail strategy with local realities.
• Own the regional online retail strategy and partner with markets on plans feeding into the regional three-year roadmap and yearly plan.
• Track industry trends, regional competitive moves, and digital innovations across APAC; advise HQ on strategic next steps.
• Monitor regional online data and KPIs; support markets by reviewing action plans when performance shortfalls occur.
• Ensure digital merchandising deliverables are implemented consistently across online pillars and retail touchpoints; localize assets and presentation for local channels.
• Gather APAC market specifics and provide actionable insights to HQ to inform client experience models; establish a regional center of excellence for tools and platforms.
• Elevate tool requirements to HQ while promoting an omnichannel mindset across client teams; lead and energize the Regional Client Relationship community.

Skills

Ecommerce leadership

Strategic thinking

Cross-functional collaboration

Analytics & KPI mastery

Regional/local market localization

Change management

Project management

Job description

• Help and empower local markets in aligning the brand global online retail strategy with local market realities, ensuring global coherence while preserving local resonance.
• Own the regional online retail strategy and serve as a robust partner to markets’ online retail approaches and plans, feeding local plans into the regional annual three-year roadmap and yearly plan.
• Track industry trends, regional competitive moves, and digital innovations across APAC, convert these findings into clear recommendations, and advise HQ on strategic next steps.
• Monitor regional online data and KPIs, and when performance shortfalls are detected, review markets’ action plans and support their delivery.
• Ensure digital merchandising deliverables are implemented consistently across all online pillars and retail touchpoints in local markets, while partnering with Marketing and Online Merchandising teams to localize digital assets and product presentation for local online channels, including Client Relationship touchpoints.
• Gather and synthesize APAC market specifics and provide actionable insights to HQ teams to inform future client experience models, while setting up and maintaining a regional center of excellence to equip local markets with Client Relationship tools, platforms, and operational systems—especially for incubated markets.
• Critically assess local market evolution needs, define regional priorities, and elevate tool requirements to HQ, while promoting an omnichannel mindset across client teams to reinforce seamless connections between online and offline client journeys.
• Lead and energize the Regional Client Relationship community, cultivating collaboration, peer learning, and service standards.

About the Candidate:

• 8+ years of progressive experience in ecommerce/digital commerce leadership.
• Proven track record delivering profitable online growth (revenue and margin) and measurable improvements in conversion and retention.
• Strong analytical skills and comfort working with data, experimentation, and KPI frameworks.
• Demonstrated ability to lead cross-functional initiatives and influence without direct authority.
• Experience with ecommerce platforms and analytics/measurement.
• Strong project management and ability to prioritize for impact.