Digital Operations Senior Manager

DFI Retail Group; Hong Kong; On-site; HKD 900,000 - 1,200,000; Full time

Job summary

DFI Retail Group is seeking a Digital Operations Senior Manager to drive omnichannel capabilities and orchestrate digital fulfilment initiatives across markets. You will evaluate e-commerce systems, support AI use cases, and help translate strategic goals into market-ready solutions.

The role involves coordinating with CoE, PMO, Group IT, and business units to ensure successful planning and execution, while maintaining playbooks and templates for digital readiness across the region.

Qualifications

• Bachelor’s degree in business administration, marketing, or related field.
• Experience in digital strategy, e-commerce, or retail operations is required.
• Familiarity with retail/FMCG trends and offline store digitalization is a plus.
• Proficiency in English; additional languages are desirable.

Responsibilities

• Assist in identifying, evaluating, and planning digital fulfilment solutions for e-commerce and in-store operations.
• Provide administrative and operational support during RFI/RFP processes, ensuring documentation and business requirements are organized.
• Support research and documentation of AI use cases, automation tools, and cross-market opportunities.
• Assist in evaluating project feasibility and operational impact, providing ground-level support to local teams during planning stages.
• Serve as a point of contact for omnichannel and e-commerce project inquiries in selected business units.
• Maintain and update tools, templates, and playbooks to support digital readiness across the region.
• Collaborate with CoE, PMO, Group IT, and stakeholders to execute tasks efficiently.
• Assist the Senior manager in gathering data and framing information for communications to senior leadership.

Skills

Digital strategy

E-commerce

Data analytics

CRM systems

Stakeholder management

Cross-functional collaboration

English language proficiency

Retail operations

Education

Bachelor’s degree in business administration, marketing, or related field

Tools

CRM systems

Data analytics tools

E-commerce platforms

Job description

The Digital Operations Senior Manager supports the delivery of key digital initiatives that enhance omnichannel capabilities across markets. You will assist in the evaluation of e-commerce fulfilment systems, support the adoption of emerging technologies, and help execute group-wide digital planning. This is a project-based role where you will work alongside team members to ensure strategic goals are translated into actionable, market-ready solutions.

Is this your next challenge in Digital Operations?

The challenge is to:

• Assist in identifying, evaluating, and planning digital fulfilment solutions, including systems for e-commerce picking, in-store operations, and last-mile orchestration.
• Provide administrative and operational support during RFI/RFP processes, ensuring documentation and business requirements are organized and aligned.

Strategic Project Support(CoE-Directed)

• Contribute to high-priority digital initiatives by supporting the research and documentation of AI use cases, automation tools, and cross-market opportunities.
• Assist in evaluating project feasibility and operational impact, providing ground-level support to local teams during initial planning stages.

Regional Advisory & Knowledge Sharing

• Serve as a point of contact for omnichannel and e-commerce project inquiries in selected business units, assisting with the preparation of guidance materials.
• Help maintain and update tools, templates, and playbooks to support digital readiness and capability building across the region
• Work with CoE peers, PMO, Group IT, and business stakeholders to assist in the efficient execution of project tasks.
• Support the Senior manager in gathering data and framing information for communications to senior leadership.

Do you have experience in Digital and Retail?

• Education: Bachelor’s degree in business administration, marketing, or a related field.
• Experience: Previous experience in digital strategy, e-commerce, or retail operations is required.
• Retail Industry Knowledge: Understanding of the retail/FMCG industry, consumer behaviour, and market trends. Experience with offline store supply chain digitalization is a plus.
• Digital Skills: Familiarity with digital technologies, e-commerce platforms, data analytics, CRM systems, and digital marketing tools.
• Analytical Skills: Strong attention to detail and ability to understand financial metrics and business goals to support growth.
• Stakeholder Management: Good interpersonal and communication skills to assist in building relationships and working with cross-functional teams.
• Language: Proficiency in English. Additional language skills (Chinese, Cantonese, Bahasa Melayu, Bahasa Indonesia, or Vietnamese) are highly desirable.