APAC E‑commerce & Digital Growth Lead

Morgan McKinley; Hong Kong; On-site; HKD 1,200,000 - 1,800,000; Full time

Job summary

Morgan McKinley is seeking a dynamic growth leader to drive APAC digital expansion across mobile apps and core .com platforms. Reporting to the Digital Director, you will spearhead four pillars to transform on-site conversion, streamline product go-to-market workflows, and deliver high-impact campaigns in fast-moving markets.

You will lead a 20+ regional team, implement Agile process architectures, dismantle bottlenecks, and establish a scalable, data-driven digital framework across APAC.

Qualifications

• 10+ years in fast-paced retail, omnichannel, FMCG or consumer brands.
• Experience managing 8+ people across multiple digital pillars.
• Experience owning Mobile Apps, APAC .com platforms, and localized digital ecosystems.
• Experience leading cross-functional regional teams in a matrix organization.
• Entrepreneurial drive with a 'Driver & Changer' DNA—results-oriented, proactive, resilient.
• Strong understanding of CMS/PIM tools, design tools (Figma), localized marketing channels.
• Excellent English; Mandarin, Korean or Japanese a plus.

Responsibilities

• Lead a 20+ member regional unit across 4 Digital Pillars.
• Agile Process Architecture: dismantle friction and foster an agile, fail-fast culture.
• Own core digital across .com and mobile apps, tailored to APAC Growing Markets.
• Serve as the regional voice on Global Strategic Alignment.
• Oversee rapid deployment of digital strategies, catalogs, localized collateral, and regional merchandising updates.
• Drive Conversion Rate Optimization: regional UI/UX standards, checkout flows, regional payment methods, and navigation.
• Implement structured A/B testing and usability frameworks with real-time consumer data.

Skills

Leadership

Agile process

Digital strategy

Growth mindset

English fluency

Cross-functional collaboration

Change-agent

Entrepreneurial drive

Data-driven

Tools

CMS/PIM tools

Figma

Job description

Morgan McKinley is seeking a dynamic growth leader to drive APAC digital expansion across mobile apps and core .com platforms. Reporting to the Digital Director, you will spearhead four pillars to transform on-site conversion, streamline product go-to-market workflows, and deliver high-impact campaigns in fast-moving markets.

You will lead a 20+ regional team, implement Agile process architectures, dismantle bottlenecks, and establish a scalable, data-driven digital framework across APAC.