Section Head, Digital Acquisition & Engagement, Digital Banking & Experience

Dah Sing Financial Group; Hong Kong; Vor Ort; HKD 1.200.000 - 1.800.000; Vollzeit

Zusammenfassung

Dah Sing Financial Group is seeking a Section Head, Digital Acquisition & Engagement to lead digital onboarding, activation and cross-channel campaigns across web and mobile platforms.

You will collaborate with product, tech and marketing teams to implement analytics-driven strategies, optimize content, CRO and SEO, and drive ongoing improvement of customer engagement and product adoption in Hong Kong.

Qualifikationen

• 10+ years of digital project management or transformation experience.
• Experience managing large-scale website content and digital campaigns.
• Strong analytical skills and data-driven decision making.
• Excellent English and Chinese communication.

Aufgaben

• Drive Engagement Projects on Digital Banking and other digital touchpoints to improve onboarding and reactivation of users.
• Incorporate gamified elements or digital loyalty rewards to boost adoption and channel migration.
• Oversee website content management and SEO to maintain a high-converting public presence.
• Establish and monitor KPIs for digital channels and optimize ROI and attribution.
• Lead end-to-end digital marketing campaigns to increase active usage, retention and cross-selling.
• Collaborate with product, tech and internal teams to ensure compliance and integrate acquisition tools.
• Stay ahead of market trends to implement new performance marketing technologies.

Kenntnisse

Digital project management

Digital transformation

Digital analytics

Customer journey mapping

Stakeholder leadership

Ausbildung

Degree in e-Commerce/Business/IT/Marketing

Tools

Google Analytics

Adobe Analytics

Jobbeschreibung

Section Head, Digital Acquisition & Engagement, Digital Banking & Experience

Join our team and play a pivotal role in developing top-tier digital banking solutions and acquisition strategies that surpass customer expectations.

What’s Expected of You:

Drive Engagement Projects: Drive engagement projects on Digital Banking and other digital touchpoints, focusing on seamless digital onboarding, lead generation and the reactivation of dormant users.

Gamification & Value-Add Services: Explore and integrate gamified elements or digital loyalty rewards within the mobile app to drive digital banking adoption, usage and channel migration.

Optimize Web Experience: Oversee website content management and SEO strategy to ensure a high-converting, user-centric, and up-to-date public-facing presence.

Data-Driven Performance: Establish and monitor KPIs for digital channels, utilizing data analytics to optimize campaign ROI and customer attribution.

Lead Engagement Campaigns: Design and manage end-to-end digital marketing campaigns aimed at increasing active usage, retention, and product cross-selling on digital banking.

Cross-Functional Collaboration: Partner with product, tech, and other internal teams to integrate acquisition tools and ensure all digital content meets regulatory standards.

Innovation: Stay ahead of market trends to implement new performance marketing technologies and engagement tactics.

Job Requirements

Education: Degree or above in e-Commerce, Business Administration, Information Technology, Marketing or a related discipline.

Experience: 10+ years of relevant experience in digital project management or digital transformation within the financial services or fintech sector.

Experience in managing large-scale website content and digital marketing would be an advantage.

Analytical Rigor: Strong proficiency in digital analytics tools (e.g., Google/Adobe Analytics) and a deep understanding of customer journey mapping.

Leadership: Ability to inspire and lead a high-performing team while managing a diverse range of senior stakeholders.

Communication: Exceptional collaborative spirit with the ability to translate complex data into actionable marketing strategies.

Good command of written and spoken English and Chinese

Candidate with less experience will be considered as Senior Manager

Please note that only shortlisted candidates will be notified.