Growth Marketing Lead — HK eCommerce & Influencer Strategy

豐盛生活集團有限公司; Hong Kong; On-site; HKD 391,000 - 725,000; Full time

Job summary

FSL Group in Hong Kong seeks a dynamic Growth Marketing Senior Executive / Assistant Manager to drive digital expansion. You will optimize our eCommerce channels, scale brand presence via strategic influencer partnerships, and nurture relationships across B2C and B2B segments.

You’ll lead KOL/MI campaigns, manage budgets, and collaborate with design teams to create high-converting creatives. Native Cantonese and fluent English are essential for success.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, eCommerce, Business Administration, or related.
• 3–5 years of Growth Marketing, Digital Marketing, or eCommerce experience.
• Hands-on experience with digital ad budgets and media buying (Facebook Ads Manager, Google Ads).
• Strong UX/UI sense and familiarity with eCommerce platforms.

Responsibilities

• Strategize and manage partnerships with Micro-Influencers and Key Opinion Leaders for the Hong Kong market.
• Manage end-to-end KOL/MI campaigns including negotiations, media rights, and performance tracking.
• Plan and execute paid social campaigns leveraging influencer content to maximize ROI and brand visibility.
• Lead creative concepts for product-led digital advertising across platforms (Meta, Google, etc.).
• Collaborate with design/content teams to produce high-converting ad creatives and perform A/B tests.
• Analyze customer behavior on the ecommerce site and optimize the conversion funnel.
• Oversee UI/UX improvement projects for a mobile-first shopping experience.
• Implement strategies to increase Average Order Value and site performance.
• Support CRM-driven retention, loyalty, and LTV initiatives for B2C and B2B clients.

Skills

Growth marketing

Digital marketing

Ecommerce

Campaign management

Analytical thinking

Education

Bachelor's degree in Marketing / Digital Media / eCommerce / Business Administration

Tools

Facebook Ads Manager

Google Ads

Shopify

Shopline

WIX

Job description

FSL Group in Hong Kong seeks a dynamic Growth Marketing Senior Executive / Assistant Manager to drive digital expansion. You will optimize our eCommerce channels, scale brand presence via strategic influencer partnerships, and nurture relationships across B2C and B2B segments.

You’ll lead KOL/MI campaigns, manage budgets, and collaborate with design teams to create high-converting creatives. Native Cantonese and fluent English are essential for success.