Marketing Executive

豐盛生活集團有限公司; Hong Kong; On-site; HKD 180,000 - 300,000; Full time

Job summary

FSL Group in Hong Kong is seeking a Marketing Executive to develop integrated marketing solutions for hair care and personal care brands, and to plan and execute online and offline programs.

The role supports brand development with insights, collaborates with the Business Manager on key accounts, and contributes to forecasting and promotional activities. Fluency in Chinese and English and a proactive, data-driven mindset are valued.

Qualifications

• Degree in Marketing or related field.
• Experience in FMCG/Beauty preferred.
• Strong analytical and communication skills.
• Bilingual English and Chinese.
• Proficient in MS Office.

Responsibilities

• Develop and implement integrated marketing programs for hair care and personal care brands.
• Plan and execute online and offline marketing initiatives from concept to delivery.
• Provide strategies and creative ideas to support brand growth and drive results.
• Assist Business Manager with day-to-day accounts, trade terms, promotions, and performance tracking.
• Plan and execute trade promotions and sales activities to meet targets.
• Support sales forecasting, inventory coordination with key accounts, and post-promotion analysis.
• Contribute to business planning and ad-hoc projects as needed.

Skills

Marketing

FMCG

BeautyCare

Data analysis

Communication

MS Office

Bilingual EN/CN

Education

Degree in Marketing

Job description

FSL Group is a company that truly embraces change and growth, recognizing that the market is always evolving. Yet, amid constant change, we prioritize maintaining strong well-being by treating every team member with genuine care and respect. We believe that when people feel valued and supported from the heart, they can confidently face challenges and grow both personally and professionally.

At FSL Group, we encourage every individual to shine by harnessing their unique talents and strengths. We understand that each person’s personality and abilities bring something special to the team, and we create an environment where everyone can contribute their best. Our culture is built on trust, openness, and empowerment, fostering creativity and innovation.

More than just a workplace, FSL Group is a community where everyone strives to create meaningful value—not only for the company but also for themselves. We uplift each other to unlock potential, drive impact, and continuously improve. By nurturing a supportive atmosphere, we ensure our team members feel motivated and inspired to deliver their best work every day.

Joining FSL Group means joining a forward-thinking, compassionate, and dynamic organization where your growth matters. Here, you are not just an employee—you are a vital contributor to a shared mission, empowered to evolve and succeed together. This is the core of who we are: a culture that cultivates purpose, passion, and excellence.

What you'll be doing

• Help develop integrated marketing solutions for our hair care and personal care brands
• Formulate and execute both online and offline programs, from marketing initiatives to planning and end-to-end execution
• Provide insightful strategies and creative ideas to support brand and company development; ensure smooth execution, workflow and results
• Assist the Business Manager in managing assigned key accounts, including day-to-day account operations, trade terms, promotion planning and performance tracking
• Plan and execute trade promotion and sales activities to achieve sales targets
• Support sales forecasting, inventory coordination with key accounts, and post-promotion analysis
• Assist in business planning & forecast, as well as other ad-hoc projects

What we're looking for

• Degree / Higher Diploma or above in Business, Marketing or related disciplines
• Preferably 1-2 years of relevant FMCG & Beauty Care experience (fresh graduates with strong potential will also be considered)
• Candidates with social media, social commerce or e-commerce background are a plus
• Result oriented, data sensitive and strong analytical skills
• Good communication and presentation skills
• Proficient in written and spoken Chinese and English; good command of MS Office