Growth-Driven Digital Marketing Specialist

Gfi World

Tsuen Wan

On-site

HKD 268,000 - 469,000

Full time

14 days+

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Job summary

Gfi World in Hong Kong is seeking a Digital Marketing Specialist (B2C) to lead online campaigns and analytics. You will plan SEM/SEO, social media advertising, and display campaigns to boost brand awareness, traffic, and conversions, while monitoring ROI with Google Analytics and GTM.

The role requires strong communication, fluency in English and Chinese, and a proactive, detail-oriented mindset. Collaborating across teams, you will drive data-driven marketing initiatives and timely delivery.

Qualifications

Bachelor degree in Marketing or related discipline.
At least 3 years digital marketing experience.
Knowledge of SEO, SEM, Google Tag Manager and Google Analytics.
Self-motivated, detail-oriented and able to work independently.
Well organized with ability to meet deadlines and multi-task.
Strong communication and presentation skills; energetic.
Fluent in Chinese and English.

Responsibilities

Prepare advertising plans for search, display, video and social media ads.
Track and evaluate the effectiveness of online marketing campaigns.
Prepare and execute digital marketing work including social media ads, SEM/SEO, marketing database, and display campaigns to generate brand awareness, drive traffic, leads and conversions.
Responsible for performance reports and analyse with targeting to maximize ROI of various marketing activities.
Use of Google Analytics and other social media analytic tools to analyze marketing activities and improve content, website traffic, social followers, email conversions and to optimize effectiveness.