Growth & Brand Marketing Manager

The Accolade Group; Hong Kong; Presencial; HKD 600.000 - 900.000; Jornada completa

Descripción de la vacante

The Accolade Group in Hong Kong seeks an experienced Marketing Manager to develop and drive strategic marketing initiatives across digital and traditional channels. You will lead a high-performing team, set KPIs, and optimize campaigns to meet business objectives.

Responsibilities include SEO and GEO initiatives, data-driven reporting, and collaboration with internal and external partners to ensure consistent brand messaging. A strong track record in APAC markets is required.

Formación

• Bachelor's degree in Marketing, Business Administration, Communications or related discipline preferred.
• Proven experience managing Google Ads campaigns across multiple regions and markets.
• Experience developing and executing marketing campaigns across APEC markets.
• Minimum 3 years of experience in a marketing management role.
• Strong knowledge of digital marketing including SEO, GEO, social media, Google Ads, Meta Ads, and analytics tools.
• Excellent analytical, leadership, communication and project management skills.
• Proactive, self-motivated, able to work independently in a fast-paced environment.

Responsabilidades

• Develop and execute comprehensive marketing strategies and campaigns to achieve business and brand objectives.
• Lead, mentor, and manage the Marketing Team to ensure high performance.
• Establish clear marketing goals and KPIs, and monitor team performance against targets.
• Plan, implement, and optimize marketing campaigns across digital and traditional channels, including social media, Google Ads, Meta Ads, content marketing, and other relevant platforms.
• Develop and execute SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) strategies to enhance online visibility and brand presence.
• Analyze and optimize campaign, SEO, and GEO performance, and provide regular reports with actionable insights.
• Conduct market research to identify customer needs, industry trends, competitor activities, and new business opportunities.
• Manage marketing budgets and ensure cost-effective allocation of resources to maximize ROI.
• Collaborate with internal teams and external partners to ensure consistent brand messaging and successful campaign execution.

Conocimientos

Google Ads management

APEC campaigns

Marketing leadership

Digital marketing

Analytics & reporting

SEO & GEO

Team motivation

Budget management

Educación

Bachelor's degree in Marketing/Business/Communications

Descripción del empleo

The Accolade Group in Hong Kong seeks an experienced Marketing Manager to develop and drive strategic marketing initiatives across digital and traditional channels. You will lead a high-performing team, set KPIs, and optimize campaigns to meet business objectives.

Responsibilities include SEO and GEO initiatives, data-driven reporting, and collaboration with internal and external partners to ensure consistent brand messaging. A strong track record in APAC markets is required.