Growth Marketing Leader - Content & Campaigns (Web3)

GRVT TECHNOLOGIES; Hong Kong; On-site; HKD 420,000 - 620,000; Full time

Job summary

GRVT Technologies is seeking a versatile marketer to turn ideas into campaigns and content that capture attention, engage audiences, and drive growth across global markets. Youll work across growth initiatives, campaign planning, content creation, video, and product marketing to translate complex products into clear, compelling stories.

You should think creatively, execute hands-on, and connect marketing activities to measurable results.

Qualifications

• Experience in digital marketing, growth marketing, content marketing, campaign management, or a related role.
• Strong content instincts and the ability to develop engaging marketing ideas across different formats and channels.
• Experience coordinating or executing marketing campaigns from planning through delivery.
• Familiarity with short-form video, social media content, creative production, or video editing workflows.
• Comfortable using performance data to evaluate campaigns and improve results.
• Strong written and verbal communication skills, with the ability to simplify complex ideas.
• Able to work independently, manage multiple priorities, and move quickly in a fast-paced environment.
• An understanding of Web3, crypto, financial markets, or trading products is a plus.
• Experience using AI-powered tools for content development, creative production, or marketing workflows is an advantage.

Responsibilities

• Plan and execute marketing campaigns to support product launches, feature releases, user acquisition, activation, and retention.
• Translate marketing objectives into actionable campaign ideas, messaging, and channel plans.
• Coordinate campaign execution across social media, website, email, community, and other relevant channels.
• Monitor campaign performance and identify opportunities to improve reach, engagement, conversion, and overall ROI.
• Develop engaging content ideas and marketing materials that communicate Grvt's products, features, and value proposition.
• Create and adapt content across formats, including social posts, short-form videos, product explainers, promotional creatives, and campaign assets.
• Work closely with designers, video editors, and other stakeholders to bring creative ideas to life.
• Stay on top of Web3 trends, industry narratives, competitor activities, and social culture to identify content opportunities.
• Develop concepts and briefs for short-form videos, product demos, campaign videos, and other visual content.
• Support video production from ideation and scripting through to editing and distribution, with hands-on execution where needed.
• Identify effective content formats, hooks, and storytelling approaches to improve audience engagement and reach.
• Help build a consistent and recognisable presence for Grvt across key social and digital channels.
• Work with Product Marketing, BD, Design, and Growth teams to translate product updates into marketing initiatives.
• Simplify complex trading and Web3 concepts into clear messages for different audiences.
• Support go-to-market activities for new products, features, partnerships, and market initiatives.
• Gather feedback and performance insights to continuously refine campaign messaging and content direction.
• Track key marketing metrics, including reach, engagement, CTR, conversion, user acquisition, and campaign ROI.
• Analyse results to understand what works, what doesn't, and how future campaigns can perform better.
• Experiment with new content formats, distribution channels, and growth tactics.
• Share campaign learnings and contribute to a repeatable, data-informed marketing process.

Skills

Digital marketing

Growth marketing

Content marketing

Campaign management

Performance data

Video editing workflows

Communication skills

Independent worker

Job description

GRVT Technologies is seeking a versatile marketer to turn ideas into campaigns and content that capture attention, engage audiences, and drive growth across global markets. Youll work across growth initiatives, campaign planning, content creation, video, and product marketing to translate complex products into clear, compelling stories.

You should think creatively, execute hands-on, and connect marketing activities to measurable results.