Content Marketing Lead for Web3 & AI Growth

Token2049; Hong Kong; On-site; HKD 400,000 - 650,000; Full time

Job summary

Token2049 is seeking a Content Marketing Manager to lead the development and execution of data-driven content strategies across digital platforms. You will craft compelling narratives to elevate brand visibility, maximize social media impact, and drive lead generation initiatives.

The role acts as the guardian of both brands' voices, coordinating diverse content streams and ensuring message consistency across all channels.

Qualifications

• 3–5 years of experience in content marketing or similar role.
• Strong writing and editing skills with attention to detail.
• Experience developing content strategies that drive engagement and leads.
• Proficiency in social media analytics and performance tracking.
• Ability to manage multiple projects in a fast-paced environment.
• Collaborative mindset with cross-functional teams.
• Proactive, ownership-driven approach.
• Knowledge of cryptocurrency, web3, or AI is a plus.
• Bachelor's degree in Marketing, Communications, or related field.

Responsibilities

• Drive content strategy and execution across social platforms ensuring consistent voice.
• Collaborate with Marketing Lead to align content with marketing objectives.
• Create and manage content calendars for multiple channels.
• Write compelling copy for social posts, emails, website content.
• Work with cross-functional teams to support objectives.
• Monitor performance metrics and optimize strategy.
• Report on KPIs with insights and recommendations.
• Stay current with trend in web3, AI, FinTech to inform strategy.
• Support content needs for campaigns with timely delivery.

Skills

Excellent writing

Editing

Content strategy

Social media analytics

Project management

Cross-functional collaboration

Critical thinking

Ownership & accountability

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Social media analytics tools

Job description

Token2049 is seeking a Content Marketing Manager to lead the development and execution of data-driven content strategies across digital platforms. You will craft compelling narratives to elevate brand visibility, maximize social media impact, and drive lead generation initiatives.

The role acts as the guardian of both brands' voices, coordinating diverse content streams and ensuring message consistency across all channels.