E‑Commerce Growth & Marketing Lead

NexusSearch International Limited; Hong Kong; On-site; HKD 312,480 - 468,720; Full time

Job summary

A leading e-commerce company in Hong Kong is looking for an E-commerce Marketing Manager to develop marketing strategies and manage online store performance on platforms like Shopify. Candidates should have a Bachelor's degree in Marketing or related fields and at least 3 years of experience in e-commerce marketing or digital marketing. The role also requires familiarity with IT support and website maintenance to ensure optimal functionality. This position offers opportunities to work with cross-functional teams to enhance customer experiences.

Qualifications

• 3+ years of experience in e-commerce marketing or digital marketing.
• Strong knowledge of e-commerce platforms and online sales strategies.
• Familiarity with basic IT support and website maintenance.

Responsibilities

• Develop and implement e-commerce marketing strategies to drive traffic and increase sales.
• Manage and optimize online store performance on platforms such as Shopify or WooCommerce.
• Stay updated on industry trends and emerging technologies to maintain a competitive edge.

Skills

E-commerce marketing

Digital marketing

SEO

SEM

Data analysis

Project management

Education

Bachelor's degree in Marketing, Business, Information Technology

Tools

Google Analytics

Email marketing software

Shopify

WooCommerce

Job description

Position Overview:
We are seeking a dynamic and results-driven E-commerce Marketing Manager to join a listed company in HK. The ideal candidate will possess a strong background in e-commerce marketing and ideally IT support knowledge, enabling them to effectively manage online sales strategies while ensuring seamless technical operations and sales.

Key Responsibilities:

• Develop and implement e-commerce marketing strategies to drive traffic and increase sales.
• Manage and optimize online store performance on platforms such as Shopify or WooCommerce.
• Conduct market research to identify trends and customer preferences.
• Oversee SEO, SEM, email marketing, and social media campaigns to maximize reach and engagement.
• Analyze web analytics and marketing metrics to inform decision-making and strategy adjustments.
• Collaborate with the IT team to ensure website functionality, security, and data integrity.
• Provide technical support for e-commerce platforms, troubleshooting issues as they arise.
• Coordinate with cross-functional teams to enhance customer experience and address feedback.
• Manage product listings, pricing strategies, and promotional campaigns.
• Stay updated on industry trends and emerging technologies to maintain a competitive edge.

Qualifications:

• Bachelors degree in Marketing, Business, Information Technology, or a related field.
• 3+ years of experience in e-commerce marketing or digital marketing.
• Strong knowledge of e-commerce platforms and online sales strategies.
• Familiarity with basic IT support and website maintenance.
• Proficient in digital marketing tools (e.g., Google Analytics, email marketing software).
• Excellent analytical skills and ability to interpret data.
• Strong communication and project management skills.
• Customer-focused mindset with a commitment to improving user experience.