Cross-Border Digital Marketing Manager

Gfi World; Tsuen Wan; On-site; HKD 600,000 - 900,000; Full time

Job summary

Gfi World in Hong Kong is seeking a seasoned Digital Marketing Manager with cross-border agency background to lead digital strategies across platforms including Facebook, Instagram, WeChat, Weibo, Xiaohongshu and Douyin. You will drive traffic, engagement and ROI through content, analytics and channel optimization.

You will develop annual budgets, work with cross-functional teams, and collaborate with clients and digital agencies to grow brand presence in regional markets.

Qualifications

• Bachelor Degree in Marketing or related disciplines.
• At least 7 years of digital marketing experience, agency background is a plus.
• Experience with cross-border social media channels.
• Strong written and spoken Chinese and English.

Responsibilities

• Promote brand awareness across digital channels (Facebook, Instagram, WeChat, Weibo, Xiaohongshu, Douyin) to drive engagement.
• Stay updated with trends and best practices; apply to brands.
• Measure site traffic and optimize campaigns using analytics tools (SEO, SEM, email, display, programmatic).
• Formulate annual budget and evaluate performance to improve ROI.
• Develop relationships with direct clients and digital agencies.
• Collaborate with cross-functional teams to align on customer initiatives.
• Create compelling digital content to boost traffic and conversions.

Skills

Digital marketing

Content creation

Analytics

Cross-border marketing

Bilingual Chinese/English

Education

Bachelor Degree in Marketing or related

Tools

WeChat

Weibo

Xiaohongshu

Douyin

Facebook/Instagram

Job description

Gfi World in Hong Kong is seeking a seasoned Digital Marketing Manager with cross-border agency background to lead digital strategies across platforms including Facebook, Instagram, WeChat, Weibo, Xiaohongshu and Douyin. You will drive traffic, engagement and ROI through content, analytics and channel optimization.

You will develop annual budgets, work with cross-functional teams, and collaborate with clients and digital agencies to grow brand presence in regional markets.