Growth & Cross-Sell Campaign Manager

AXA Hong Kong and Macau; Hong Kong; On-site; HKD 600,000 - 800,000; Full time

Job summary

AXA Hong Kong and Macau is seeking a proactive professional to drive cross-sell growth and manage end-to-end campaigns across worksite, virtual, and digital channels. The role focuses on converting EB members to individual product customers while coordinating with sales and distribution teams for opportunities.

You will monitor performance, maintain leads records, and support campaign optimisations, requiring strong communication in English and Cantonese and the ability to multi-task across

Qualifications

• Bachelor's degree in Business Administration, Marketing, Finance, Insurance, or a related discipline.
• Exposure to EB, health, protection, or individual insurance products would be an advantage.
• Experience in sales performance, business development, lead management, sales reporting, or campaign coordination is preferred.
• Strong communication, stakeholder-management, and coordination skills.
• Able to manage multiple priorities and work effectively across functions.
• Good command of written and spoken English and Cantonese.

Responsibilities

• Support cross-sell growth targets by converting EB members into individual product customers.
• Run customer outreach, promotions, and direct-engagement programs to raise product awareness and adoption.
• Collaborate with sales and distribution teams to identify opportunities and improve cross-sell effectiveness.
• Monitor sales performance and close gaps with timely actions.
• Develop sales-support materials and coordinate trainings and best practices.
• Coordinate cross-sell campaigns across worksite, virtual, and digital channels.
• Monitor campaign progress and prepare performance updates for stakeholders.
• Maintain records of leads, engagement, and outcomes.
• Suggest campaign enhancements based on response and funnel metrics.

Skills

Sales performance

Business development

Lead management

Sales reporting

Campaign coordination

Communication

Stakeholder management

Multitasking

English

Cantonese

Education

Bachelor's degree in Business Administration, Marketing, Finance, Insurance, or a related discipline

Job description

AXA Hong Kong and Macau is seeking a proactive professional to drive cross-sell growth and manage end-to-end campaigns across worksite, virtual, and digital channels. The role focuses on converting EB members to individual product customers while coordinating with sales and distribution teams for opportunities.

You will monitor performance, maintain leads records, and support campaign optimisations, requiring strong communication in English and Cantonese and the ability to multi-task across