Digital Experience & Growth Officer

AXA; Hong Kong; On-site; HKD 300,000 - 540,000; Full time

Job summary

AXA Hong Kong is looking for a Digital Officer to join the Digital Experience & Commercialisation Team. You will translate complex products and journey updates into clear, engaging content across digital channels and act as a gatekeeper for campaigns to ensure accuracy and brand voice.

You will collaborate with cross-functional teams, produce multimedia content using AI tools, and drive customer awareness, adoption and cross-selling through compelling communications.

Qualifications

• Bachelor’s degree in digital engagement, marketing or related field; 1–3 years of experience in digital engagement, marketing or product communications preferred.

Responsibilities

• Create and manage bilingual (English and Traditional Chinese) mobile-first content for AXA platforms and related digital channels (web pages, eDM, SMS, push notifications, FAQs, user guides).
• Act as content gatekeeper for campaigns and promotional requests, refining submissions for accuracy, usability, brand voice and regulatory compliance.
• Deliver customer-facing communications for feature launches and service updates to support awareness and adoption.
• Produce video and multimedia content, including concepts, scripts, storyboards, voiceovers and subtitles, using AI tools to improve efficiency and quality.
• Collaborate with business, product, marketing, data, compliance and delivery teams with clear timelines and stakeholder updates.
• Provide end-to-end support for digital campaigns requiring engaging content and audience analysis.
• Monitor content and campaign performance, identify improvements and support initiatives that strengthen engagement and commercial outcomes.

Skills

Copywriting

Editing

Content development

Bilingual English & Cantonese

Video content creation

Content gatekeeping

Project coordination

AI tools experimentation

Analytics & reporting

Education

Bachelor’s degree in digital engagement, marketing or related field

Tools

CMS

CRM tools

Job description

AXA Hong Kong is looking for a Digital Officer to join the Digital Experience & Commercialisation Team. You will translate complex products and journey updates into clear, engaging content across digital channels and act as a gatekeeper for campaigns to ensure accuracy and brand voice.

You will collaborate with cross-functional teams, produce multimedia content using AI tools, and drive customer awareness, adoption and cross-selling through compelling communications.