Senior Growth Marketing & Product Innovation Lead

AXA; Hong Kong; Sur place; HKD 900 000 - 1 500 000; Plein temps

Résumé du poste

AXA Hong Kong and Macau seeks an experienced marketer to lead product positioning, messaging, and go-to-market strategies for insurance offerings. You will collaborate with vendors, drive channel experiments, and manage end-to-end sales enablement across multiple platforms.

The role requires strong storytelling, project management, and leadership skills to influence stakeholders and deliver measurable business results in a dynamic market.

Qualifications

• Bachelor's degree or higher in Marketing, Business, or related fields.
• Minimum of 8 years of marketing experience within the insurance industry, with at least 2 years in a managerial or team leadership role.
• Strong content development and storytelling skills to translate complex concepts into clear and engaging communications.
• Proven strong project management skills with the ability to oversee complex timelines and multiple priorities.
• Excellent interpersonal and communication skills to build relationships, influence stakeholders, and lead a team effectively.
• Demonstrated strong business acumen with a results-oriented mindset.
• Less experienced candidates may be considered for Manager position.

Responsabilités

• Develop and refine product positioning and messaging for target audiences and launches.
• Collaborate with external vendors and agencies to produce compliant marketing materials.
• Lead exploration of new channels and partnerships to boost product visibility.
• Drive end-to-end sales enablement initiatives across channels.
• Ensure GTM activities are aligned, deadlines met, and initiatives organized.
• Manage the budget to ensure efficient resource allocation.
• Support ad hoc projects and initiatives as needed.

Connaissances

Content development

Team leadership

Project management

Stakeholder communication

Strategic thinking

Formation

Bachelor’s degree or higher in Marketing, Business, or related fields

Description du poste

AXA Hong Kong and Macau seeks an experienced marketer to lead product positioning, messaging, and go-to-market strategies for insurance offerings. You will collaborate with vendors, drive channel experiments, and manage end-to-end sales enablement across multiple platforms.

The role requires strong storytelling, project management, and leadership skills to influence stakeholders and deliver measurable business results in a dynamic market.