Global Product & Brand Strategy Lead

Elite Concepts (Hong Kong) Limited; Hong Kong; On-site; HKD 480,000 - 800,000; Full time

Job summary

Elite Concepts (Hong Kong) Limited is seeking a Product Strategy & Brand Development Manager to drive end-to-end product development across retail brands, dessert programs, and new markets, with emphasis on Taiwan and Vietnam expansion.

You will lead sourcing, R&D, packaging, and go-to-market strategies, coordinating with international suppliers and cross-functional teams to deliver on time and within budget.

Qualifications

• Degree or Diploma in Business, Marketing, Hospitality Management, or related fields.
• Minimum 3–5 years of relevant experience in product development, brand management, F&B operations, or business development; internship or management trainee experience considered.
• Portfolio showcasing past product launches, brand development projects, or market entry initiatives is a plus.
• Excellent written communication skills in English; proficiency in Cantonese/Mandarin is a plus.
• Familiarity with project management tools, financial modelling, and social media management tools is advantageous.

Responsibilities

• Lead end-to-end development of the Elite Concepts retail product brand, including sourcing, research and development, quality control, import procedures, and product launches.
• Manage relationships with key suppliers and partners across international markets.
• Oversee packaging design, product enhancements, and retail storefront development.
• Develop and execute sales and marketing strategies for product launches.
• Lead feasibility studies, market research, and concept proposals for new outlets.
• Drive new market entry strategy, including research, financial modelling, partner identification, and strategy recommendation.
• Coordinate multiple projects with internal teams and external partners; prepare regular progress reports for senior management; ensure on-time, on-budget delivery.

Skills

Strategic thinker

Project management

F&B passion

Cross-cultural communicator

Multitasking

Team player

Flexibility

Education

Degree or Diploma in Business/Marketing/Hospitality Management

Tools

Project management tools

Financial modelling

Social media management tools

Job description

Elite Concepts (Hong Kong) Limited is seeking a Product Strategy & Brand Development Manager to drive end-to-end product development across retail brands, dessert programs, and new markets, with emphasis on Taiwan and Vietnam expansion.

You will lead sourcing, R&D, packaging, and go-to-market strategies, coordinating with international suppliers and cross-functional teams to deliver on time and within budget.