Brand Strategy & Growth Lead (FMCG)

The Procter & Gamble Company; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

The Procter & Gamble Company in Hong Kong seeks a strategic Brand Strategy & Initiative Delivery lead to translate brand plans into annual and in-year actions, and to oversee in-market campaigns with high creative quality. You will partner with cross-functional teams, manage agencies, monitor brand equity and KPIs, and drive growth while ensuring compliance and timely delivery of initiatives.

This role requires English proficiency, strong leadership, and the ability to balance speed, quality,

Qualifications

• Excellent visionary, strategic and courageous leadership skills. 2 years above working experience of brand marketing/digital marketing in FMCG/Retail related industry.
• Strong with strategic and analytical thinking.
• An ability to drive innovation and brand growth.
• Strong ability to communicate and team capabilities.
• Proficiency in English (written and spoken).

Responsibilities

• Translate brand strategy into clear annual and in-year operating plans.
• Lead delivery of brand initiatives, campaigns, and launches from concept through in-market execution.
• Ensure strong creative quality and executional excellence across touchpoints.
• Manage agency and partner relationships to deliver on time, on quality, and on budget.

Skills

Brand strategy

Campaign mgmt

Cross-functional leadership

Data analytics

English proficiency

Job description

The Procter & Gamble Company in Hong Kong seeks a strategic Brand Strategy & Initiative Delivery lead to translate brand plans into annual and in-year actions, and to oversee in-market campaigns with high creative quality. You will partner with cross-functional teams, manage agencies, monitor brand equity and KPIs, and drive growth while ensuring compliance and timely delivery of initiatives.

This role requires English proficiency, strong leadership, and the ability to balance speed, quality,