Brand Growth Lead: Strategy, Campaigns & Cross‑Functional Impact

Procter & Gamble; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Procter & Gamble Hong Kong is seeking a visionary Brand Marketing leader to translate brand strategy into clear annual and in-year plans, and to lead delivery of brand initiatives, campaigns, and launches from concept through in-market execution.

You will partner across Media, Product Supply, R&D, Design, Sales, and Finance to balance speed, quality, and compliance, manage agencies to deliver on time and on budget, and use data to identify growth opportunities and performance gaps while

Qualifications

• 2 years above working experience of brand marketing/digital marketing in FMCG/Retail related industry.
• Strong with strategic and analytical thinking.
• An ability to drive innovation and brand growth.
• Strong ability to communicate and team capabilities.
• Proficiency in English (written and spoken).

Responsibilities

• Translate brand strategy into clear annual and in-year operating plans.
• Lead delivery of brand initiatives, campaigns, and launches from concept through in-market execution.
• Ensure strong creative quality and executional excellence across touchpoints.
• Manage agency and partner relationships to deliver on time, on quality, and on budget.
• Partner closely with Media, Product Supply, R&D, Design, Sales, Finance, and other critical functions.
• Actively manage tradeoffs, timelines, dependencies, and resource constraints.
• Demonstrate strong ownership and accountability in the absence of large support teams.
• Own performance tracking across brand equity, media, and in-market KPIs.
• Identify growth opportunities and performance gaps using data and insights.
• Apply a learning agenda to continuously improve results.
• Build fact-based cases for future investment, optimization, and scale.

Skills

Brand marketing

Digital marketing

Leadership

Strategic thinking

Analytical thinking

Communication skills

Job description

Procter & Gamble Hong Kong is seeking a visionary Brand Marketing leader to translate brand strategy into clear annual and in-year plans, and to lead delivery of brand initiatives, campaigns, and launches from concept through in-market execution.

You will partner across Media, Product Supply, R&D, Design, Sales, and Finance to balance speed, quality, and compliance, manage agencies to deliver on time and on budget, and use data to identify growth opportunities and performance gaps while