Marketing Manager Assistant: NPD, GTM & Digital Growth

Tycoon Management Limited; Sha Tin; Sur place; HKD 240 000 - 360 000; Plein temps

Résumé du poste

Tycoon Group in Hong Kong seeks a marketing professional to lead end-to-end campaigns across ATL/BTL and digital channels. You will work with the BD team to drive new product development and launch GTM strategies, while optimizing promotions across retail partners.

The role requires 3–5 years FMCG experience, strong English and Cantonese, and a proactive, creative mindset in a fast-paced environment.

Qualifications

• Degree in Marketing, Business, or related discipline.
• 3–5 years of marketing experience, preferably in FMCG, Health Supplements.
• Proactive, creative, and able to work in a fast-paced environment.
• Excellent command of English and Cantonese.

Responsabilités

• Lead and execute end-to-end marketing campaigns (ATL, BTL, and Digital) to drive brand awareness and sales in HK.
• Collaborate with BD to identify market gaps and manage NPD pipeline from concept to launch.
• Develop and implement GTM strategies including pricing, positioning, and integrated comms.
• Design and coordinate promotions for key retail channels.
• Manage social media presence (FB/IG/小紅書) and engage KOLs to boost WOM.
• Monitor trends, competitor activity, and consumer insights for growth recommendations.
• Analyze campaign ROI and sales data to optimize spend and future plans.

Connaissances

Marketing strategy

Campaign management

Digital marketing

Brand management

Market research

Formation

Bachelor's degree in Marketing or related

Outils

Facebook Ads

Instagram Ads

Google Analytics

Description du poste

Tycoon Group in Hong Kong seeks a marketing professional to lead end-to-end campaigns across ATL/BTL and digital channels. You will work with the BD team to drive new product development and launch GTM strategies, while optimizing promotions across retail partners.

The role requires 3–5 years FMCG experience, strong English and Cantonese, and a proactive, creative mindset in a fast-paced environment.