Global Performance Marketing Specialist: SEM, SEO and AI

Cathay Pacific Airways Limited; Hong Kong; On-site; HKD 420,000 - 660,000; Full time

Job summary

Cathay Pacific Airways Limited in Hong Kong is seeking a Performance Marketing Specialist to support execution, tracking and day-to-day coordination of global performance marketing and media programmes. You will work across SEM, SEO, GEO, programmatic, paid social and always-on activities to ensure campaigns launch accurately and optimize against objectives.

You will collaborate with regional teams and agencies to manage briefs, assets, timelines and launch readiness, monitor delivery and

Qualifications

• University degree in Marketing, Digital Marketing, Communications, Business Administration, or a related discipline
• Minimum 3 years of relevant experience in digital marketing, performance media, campaign operations, analytics, or a related field
• Practical experience in paid digital campaigns, search, media reporting, campaign tracking, and/or agency coordination
• Basic knowledge of SEM, SEO, GEO, paid social, programmatic media, and digital analytics
• Interest in AI-powered discovery, generative search, evolving digital customer behaviour, and the responsible use of AI-enabled and automation tools
• Confident in using spreadsheets, dashboards, presentation tools, media platforms, and/or web analytics tools
• Strong numerical and analytical skills with strong attention to data accuracy, campaign pacing, and detail
• Good organisational and coordination skills with ability to manage multiple tasks, deadlines, and approvals
• Clear written communication skills with a collaborative, proactive, and solutions-focused approach
• Excellent written and spoken English; proficiency in Chinese an advantage

Responsibilities

• Support the planning, execution and optimisation of performance marketing activities across SEM, SEO, GEO, programmatic display, paid social and other digital channels
• Coordinate end-to-end campaign activation, including briefs, audience requirements, media specifications, assets, timelines, approvals and launch readiness
• Monitor & optimise campaign delivery, pacing and performance, identifying opportunities and areas for continuous improvement
• Support SEO, GEO and paid search initiatives, including keyword, content, landing page and structured data requirements
• Monitor developments in AI-powered search, MarTech and emerging digital platforms, identifying relevant trends and opportunities
• Support the adoption and day-to-day use of marketing technology, analytics and automation tools to improve campaign activation, audience targeting, measurement, reporting and efficiency
• Manage HQ always-on media operations, maintaining campaign calendars, budget trackers, asset matrices, status reports and optimisation records
• Coordinate global and regional media activities with regional teams, agencies, sales teams and internal business units
• Analytics, measurement, data quality and media governance, including dashboards, campaign taxonomy, tracking, reporting standards, performance analysis and marketing investment management
• Collaborate across internal stakeholders, regional teams, agencies and partners, sharing best practices and leveraging data, AI and MarTech capabilities

Skills

Digital marketing

Campaign operations

Analytics & data

English communication

Spreadsheet & dashboards

Education

University degree in Marketing/related

Tools

Google Analytics

Programmatic media platforms

Media measurement tools

Job description

Cathay Pacific Airways Limited in Hong Kong is seeking a Performance Marketing Specialist to support execution, tracking and day-to-day coordination of global performance marketing and media programmes. You will work across SEM, SEO, GEO, programmatic, paid social and always-on activities to ensure campaigns launch accurately and optimize against objectives.

You will collaborate with regional teams and agencies to manage briefs, assets, timelines and launch readiness, monitor delivery and