Integrated Marketing Specialist - Customer Travel

Cathay Pacific; Hong Kong; On-site; HKD 420,000 - 640,000; Full time

Job summary

Cathay Pacific in Hong Kong is seeking an Integrated Marketing Specialist – Customer Travel to support go-to-market campaigns, coordinate between headquarters and regional marketing teams, and translate approved strategies into campaign plans, market toolkits, channel deliverables, launch-readiness trackers and performance reports across paid, owned and earned channels.

Working with global marketing functions, regional teams and agency partners, you will maintain clear communication, organised

Qualifications

• University degree in Marketing, Communications, Business Administration, or a related discipline.
• Minimum 2 years of relevant marketing, campaign coordination, or project support experience.
• Experience supporting marketing campaigns, including planning, asset coordination, launch support, and reporting.
• Understanding of global and regional marketing operations balancing brand consistency with local relevance.
• Basic knowledge of paid, owned, and earned channels (digital marketing, CRM, social, PR, content).
• Strong organisational and coordination skills with attention to accuracy and deadlines.
• Strong written communication and presentation skills with stakeholder consolidation.
• Good numerical awareness with trackers, budgets, and performance reports.
• Collaborative, proactive, solutions-focused with willingness to learn and use approved AI tools.
• Excellent written and spoken English; Cantonese/Mandarin is an advantage.

Responsibilities

• Analyse campaign performance to evaluate effectiveness and identify opportunities.
• Develop and maintain measurement frameworks and KPIs across the funnel.
• Use customer, audience, and market data to identify insights for strategy.
• Assess performance to improve allocation of marketing investment.
• Lead post-campaign evaluation and experimentation.
• Develop dashboards and management reporting across Brand, Social, Performance, and Regions.
• Translate data into actionable recommendations influencing strategy and investment decisions.

Skills

Marketing degree

Campaign coordination

Global marketing ops

Paid/owned/earned channels

Organisational skills

Written communication

Numerical skills

Collaborative & proactive

AI tools literacy

English + Cantonese/Mandarin advantage

Education

University degree in Marketing, Communications, Business Administration, or related discipline

Job description

Integrated Marketing Specialist – Customer Travel

Cathay Pacific

Marketing & Branding

Brand, Insights and Marketing Department

Permanent

Hong Kong SAR (China)

Role Introduction

Reports to:Integrated Marketing Manager – Customer Travel

As an Integrated Marketing Specialist, you will be supporting the execution of Cathay’s global go-to-market campaigns and the day-to-day coordination between headquarters and regional marketing teams. You will assist with translating approved strategies into accurate campaign plans, market toolkits, channel deliverables, launch-readiness trackers and performance reports across paid, owned and earned channels.

Working with global marketing functions, regional teams and agency partners, you will maintain clear communication, organised workflows and timely follow-through to support consistent brand expression, locally relevant activation and effective campaign delivery.

Key Responsibilities

• Item 1 of 7, Analyse campaign, media and commercial performance to evaluate marketing effectiveness and identify opportunities for improvement Marketing Performance & Effectiveness
  Analyse campaign, media and commercial performance to evaluate marketing effectiveness and identify opportunities for improvement
• Item 2 of 7, Develop and maintain measurement frameworks and KPIs across the marketing funnel, connecting brand metrics with customer engagement, conversion and business outcomes Measurement & KPI Frameworks
  Develop and maintain measurement frameworks and KPIs across the marketing funnel, connecting brand metrics with customer engagement, conversion and business outcomes
• Item 3 of 7, Use customer behaviour, audience, market and travel data to identify insights and opportunities that inform marketing strategy and campaign planning Customer & Market Analytics
  Use customer behaviour, audience, market and travel data to identify insights and opportunities that inform marketing strategy and campaign planning
• Item 4 of 7, Assess performance across markets, audiences and channels to support more effective allocation of marketing investment Marketing Investment Optimisation
  Assess performance across markets, audiences and channels to support more effective allocation of marketing investment
• Item 5 of 7, Lead post-campaign evaluation and structured experimentation to understand performance drivers and continuously improve future campaigns Campaign Evaluation & Test-and-Learn
  Lead post-campaign evaluation and structured experimentation to understand performance drivers and continuously improve future campaigns
• Item 6 of 7, Develop dashboards and management reporting that provide a clear, integrated view of marketing performance across Brand, Social, Performance and Regional Marketing Performance Reporting & Dashboards
  Develop dashboards and management reporting that provide a clear, integrated view of marketing performance across Brand, Social, Performance and Regional Marketing
• Item 7 of 7, Translate complex data into clear narratives and actionable recommendations that influence marketing strategy, campaign optimisation and investment decisions Insights to Action
  Translate complex data into clear narratives and actionable recommendations that influence marketing strategy, campaign optimisation and investment decisions

Requirements

• Item 1 of 10, University degree in Marketing, Communications, Business Administration, or a related discipline University degree in Marketing, Communications, Business Administration, or a related discipline
• Item 2 of 10, Minimum 2 years of relevant experience in marketing, campaign coordination, communications, or project support Minimum 2 years of relevant experience in marketing, campaign coordination, communications, or project support
• Item 3 of 10, Practical experience supporting marketing campaigns, including planning, administration, asset coordination, launch support, and reporting. Practical experience supporting marketing campaigns, including planning, administration, asset coordination, launch support, and reporting.
• Item 4 of 10, Understanding of global and regional marketing operations, with the ability to balance brand consistency and local relevance. Understanding of global and regional marketing operations, with the ability to balance brand consistency and local relevance.
• Item 5 of 10, Basic knowledge of paid, owned, and earned channels, including digital marketing, CRM, social media, PR, and content Basic knowledge of paid, owned, and earned channels, including digital marketing, CRM, social media, PR, and content
• Item 6 of 10, Strong organisational and coordination skills, with attention to accuracy, deadlines, version control, and follow-through Strong organisational and coordination skills, with attention to accuracy, deadlines, version control, and follow-through
• Item 7 of 10, Strong written communication and presentation skills, with the ability to consolidate information from multiple stakeholders Strong written communication and presentation skills, with the ability to consolidate information from multiple stakeholders
• Item 8 of 10, Good numerical awareness, with experience maintaining trackers, budgets, and performance reports Good numerical awareness, with experience maintaining trackers, budgets, and performance reports
• Item 9 of 10, Collaborative, proactive, and solutions-focused approach, with willingness to learn and responsibly use approved AI-enabled tools to improve productivity and campaign operations Collaborative, proactive, and solutions-focused approach, with willingness to learn and responsibly use approved AI-enabled tools to improve productivity and campaign operations
• Item 10 of 10, Excellent written and spoken English; proficiency in Chinese, including Cantonese and/or Mandarin, is an advantage Excellent written and spoken English; proficiency in Chinese, including Cantonese and/or Mandarin, is an advantage

Personal & Application Information

Cathay Pacific is committed to fostering an environment that values Diversity, Equity, Inclusion and Belonging. As an equal opportunity employer, we are committed to attracting and hiring qualified individuals from diverse backgrounds, experiences and abilities. We strive to create a respectful, inclusive workplace free from discrimination, harassment and bullying.

Privacy

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