Marketing Performance & Insights Specialist

Cathay Pacific Airways Limited; Hong Kong; On-site; HKD 420,000 - 640,000; Full time

Job summary

Cathay Pacific in Hong Kong is seeking an Integrated Marketing Specialist – Customer Travel to support go-to-market campaigns, coordinate between headquarters and regional marketing teams, and translate approved strategies into campaign plans, market toolkits, channel deliverables, launch-readiness trackers and performance reports across paid, owned and earned channels.

Working with global marketing functions, regional teams and agency partners, you will maintain clear communication, organised

Qualifications

• University degree in Marketing, Communications, Business Administration, or a related discipline.
• Minimum 2 years of relevant marketing, campaign coordination, or project support experience.
• Experience supporting marketing campaigns, including planning, asset coordination, launch support, and reporting.
• Understanding of global and regional marketing operations balancing brand consistency with local relevance.
• Basic knowledge of paid, owned, and earned channels (digital marketing, CRM, social, PR, content).
• Strong organisational and coordination skills with attention to accuracy and deadlines.
• Strong written communication and presentation skills with stakeholder consolidation.
• Good numerical awareness with trackers, budgets, and performance reports.
• Collaborative, proactive, solutions-focused with willingness to learn and use approved AI tools.
• Excellent written and spoken English; Cantonese/Mandarin is an advantage.

Responsibilities

• Analyse campaign performance to evaluate effectiveness and identify opportunities.
• Develop and maintain measurement frameworks and KPIs across the funnel.
• Use customer, audience, and market data to identify insights for strategy.
• Assess performance to improve allocation of marketing investment.
• Lead post-campaign evaluation and experimentation.
• Develop dashboards and management reporting across Brand, Social, Performance, and Regions.
• Translate data into actionable recommendations influencing strategy and investment decisions.

Skills

Marketing degree

Campaign coordination

Global marketing ops

Paid/owned/earned channels

Organisational skills

Written communication

Numerical skills

Collaborative & proactive

AI tools literacy

English + Cantonese/Mandarin advantage

Education

University degree in Marketing, Communications, Business Administration, or related discipline

Job description

Cathay Pacific in Hong Kong is seeking an Integrated Marketing Specialist – Customer Travel to support go-to-market campaigns, coordinate between headquarters and regional marketing teams, and translate approved strategies into campaign plans, market toolkits, channel deliverables, launch-readiness trackers and performance reports across paid, owned and earned channels.

Working with global marketing functions, regional teams and agency partners, you will maintain clear communication, organised