Global Luxury PR & Influence Director

Hanson Search; Hong Kong; On-site; HKD 2,000,000 - 3,600,000; Full time

Benefits offered by this job

Competitive base and bonus

Full relocation support

Comprehensive medical insurance

Job summary

Hanson Search is seeking a Director of Public Relations and Influence for a global ultra-luxury hotel group headquartered in Hong Kong. The role leads PR, social and influencer strategy, overseeing a small in-house team and agency partners to elevate brand stories across markets.

Relocation to Hong Kong is required with comprehensive relocation support. The successful candidate will bring extensive luxury hospitality PR experience and a proven network among top-tier media and influencers.

Qualifications

• Extensive experience in PR, communications or social media in luxury hospitality, lifestyle, fashion or premium brands.
• Established network among top-tier luxury media, editors, influencers and cultural commentators.
• Strong leadership presence with ability to influence senior stakeholders across geographies.

Responsibilities

• Develop and lead global consumer PR strategy aligned to brand positioning and priorities.
• Build relationships with top-tier international media, editors and opinion leaders.
• Lead storytelling across PR, social and influencer channels with cross-functional partners.
• Own the global social media strategy to drive growth, engagement and luxury standards.
• Define and lead a global influencer/KOL framework and manage creators.

Skills

Global media network

Leadership

Storytelling

Editorial judgement

Influencer/KOL strategy

PR strategy

Education

Degree in communications or related field

Job description

Hanson Search is seeking a Director of Public Relations and Influence for a global ultra-luxury hotel group headquartered in Hong Kong. The role leads PR, social and influencer strategy, overseeing a small in-house team and agency partners to elevate brand stories across markets.

Relocation to Hong Kong is required with comprehensive relocation support. The successful candidate will bring extensive luxury hospitality PR experience and a proven network among top-tier media and influencers.