Director, Public Relations and Influence, Hong Kong

Hanson Search; Hong Kong; On-site; HKD 2,000,000 - 3,600,000; Full time

Benefits offered by this job

Competitive base and bonus

Full relocation support

Comprehensive medical insurance

Job summary

Hanson Search is seeking a Director of Public Relations and Influence for a global ultra-luxury hotel group headquartered in Hong Kong. The role leads PR, social and influencer strategy, overseeing a small in-house team and agency partners to elevate brand stories across markets.

Relocation to Hong Kong is required with comprehensive relocation support. The successful candidate will bring extensive luxury hospitality PR experience and a proven network among top-tier media and influencers.

Qualifications

• Extensive experience in PR, communications or social media in luxury hospitality, lifestyle, fashion or premium brands.
• Established network among top-tier luxury media, editors, influencers and cultural commentators.
• Strong leadership presence with ability to influence senior stakeholders across geographies.

Responsibilities

• Develop and lead global consumer PR strategy aligned to brand positioning and priorities.
• Build relationships with top-tier international media, editors and opinion leaders.
• Lead storytelling across PR, social and influencer channels with cross-functional partners.
• Own the global social media strategy to drive growth, engagement and luxury standards.
• Define and lead a global influencer/KOL framework and manage creators.

Skills

Global media network

Leadership

Storytelling

Editorial judgement

Influencer/KOL strategy

PR strategy

Education

Degree in communications or related field

Job description

Director, Public Relations and Influence

We are working with an ultra-luxury hotel brand headquartered in Hong Kong, they are seeking an accomplished public relations leader to build and deliver the Group’s global public relations, influence and social media strategy, working across Head Office, individual properties and agency partners to bring brand stories to life to the highest standards of luxury hospitality.

This newly created role reports directly to the SVP, Brand and Communications, and carries responsibility for a small in-house team, alongside functional oversight of property-based PR directors and a global PR agency roster. Candidates from either an in-house or agency background will be considered, provided they bring an established network among top-tier luxury media, editors, influencers and cultural commentators.

Success in this role depends on strong storytelling instincts, editorial judgement, and the credibility to influence senior stakeholders and property teams outside the direct reporting line. Given the calibre of network required, this role will suit extensive experience in PR, communications or social media, gained within luxury hospitality, lifestyle, fashion or another premium brand environment.

Relocation to Hong Kong is required for this role, with relocation support provided.

What you’ll be doing as Director, Public Relations and Influence

• Develop and lead the global consumer PR strategy, aligned to brand positioning, business priorities and the commercial calendar

• Build relationships with top-tier international media, editors and opinion leaders to drive earned coverage and brand visibility in priority markets

• Lead brand storytelling across PR, social and influencer channels, partnering with brand, marketing and property teams

• Own the global social media strategy, driving audience growth, engagement and relevance while upholding luxury standards

• Define and lead a global influencer and KOL framework, managing creators and tastemakers who enhance brand equity

• Define and manage the global PR agency ecosystem, including scopes, performance and appointments across key markets

• Set and track KPIs across PR, influence and social — including share of voice, reach, engagement and sentiment

• Evaluate campaign, partnership and agency ROI, providing reporting and recommendations to improve impact

Background and Experience

• Extensive experience in PR, communications or social media, with a proven track record in luxury hospitality, lifestyle, fashion or premium brands

• Strong global media network and influencer/KOL ecosystem knowledge, with experience managing multi-market strategies and teams

• Strategic PR and communications expertise, strong luxury brand sensibility, and excellent storytelling and editorial judgement

• Deep understanding of media, influencer and digital ecosystems, with the ability to manage agency partners and performance metrics

• Degree in communications, PR, journalism, marketing, hospitality, business or related field (or equivalent senior-level experience)

• Strategic, composed and commercially minded, with strong leadership presence and the ability to influence senior stakeholders across geographies

• Fluent written and spoken English with excellent editorial and presentation skills; additional languages (Chinese, French) an advantage

• Ability to travel and work across time zones to support global properties, media activity and major brand moments

What’s on offer

• A “local plus” Hong Kong package: competitive base and bonus

• An uncapped, employer-funded pension that grows the longer you stay

• Extremely comprehensive medical insurance for you and your dependents

• Full relocation support: temporary accommodation, shipping of belongings, and flights to Hong Kong

Location: Hong Kong (relocation supported)

We are committed to equality of opportunity for all. You can access our Diversity and Inclusion Policy