Director, Public Relations and Influence

HSH Group / The Peninsula Hong Kong; Hong Kong; On-site; HKD 1,800,000 - 3,000,000; Full time

Benefits offered by this job

Family medical insurance (including/de

Pension benefits

Job summary

The Peninsula Hong Kong, part of HSH Group, seeks a Director of Public Relations and Influence to lead a globally consistent PR strategy from its Corporate Office in Hong Kong. You will drive international media visibility and guide a network of property PR leaders and agencies to amplify the brand across markets.

Applicants should have a strong luxury-brand background, an extensive PR network, and proven leadership in multi-market programs.

Qualifications

• Extensive PR expertise with 10–15 years in communications or related fields.
• Strong global media network and influencer ecosystem.
• Proven leadership in multi-market strategies and complex stakeholder environments.
• Strategic, commercially minded with exceptional storytelling and brand instinct.
• Fluent in English; other languages are a plus.

Responsibilities

• Lead global PR and influence strategy aligned with brand positioning and priorities.
• Drive brand visibility through strategic media relations and top-tier journalists.
• Shape narratives and ensure consistent messaging across channels.
• Oversee content across PR, social, and influencer channels; align with campaigns.
• Set global social media strategy and governance across platforms.
• Lead influencer and creator strategy to amplify brand equity.
• Manage global agency network and property PR teams for high performance.
• Define KPIs, track performance, and optimize PR and ROI.

Skills

Public relations leadership

Global media relations

Influencer strategy

Storytelling

Team leadership

Strategic communications

Brand stewardship

Executive stakeholder management

English fluency

Job description

Director, Public Relations and Influence

Business Unit: Head Office

Location: Hong Kong SAR

We are seeking a Director, Brand Communications to join the Group’s Corporate Office in Hong Kong. This role leads a globally consistent PR and influence strategy that enhances the brand’s desirability, visibility, and cultural relevance, aligned with commercial priorities. It drives impact by orchestrating a network of property-level PR leaders and external agency partners, ensuring cohesive and high-quality brand amplification across markets.

• Work for a highly prestigious and renowned hospitality group
• Global PR initiatives, driving international media visibility and brand impact
• Exceptional benefits such as comprehensive family medical insurance (including dependents) and pension benefits

Key Accountabilities

• Lead the global PR and influence strategy, translating brand positioning and business priorities into clear, consistent narratives across markets.
• Drive brand visibility and share of voice through strategic media relations, cultivating strong relationships with top-tier journalists and opinion leaders to secure high-impact earned coverage across priority markets.
• Lead brand storytelling by shaping compelling, differentiated brand narratives and ensure consistency of messaging, tone, and storytelling across all channels.
• Oversee content and channel Integration across PR, social, and influencer channels, ensuring alignment with brand campaigns and commercial objectives.
• Set global social media strategy across key platforms, driving audience growth and engagement through curated, high-quality content, while establishing clear governance, guidelines, and a consistent tone of voice across all properties.
• Lead influencer and creator strategy to amplify brand equity and engagement.
• Lead global PR network and agencies, provide functional leadership to property PR teams and manage a best-in-class agency ecosystem, ensuring alignment, consistency, and high performance globally.
• Measure Performance & Optimise Impact by define KPIs, track performance, and generate insights to continuously improve PR, social, and influencer effectiveness and ROI.

General Requirements

• Extensive PR expertise with 10–15 years’ experience in communications, social media, or related fields, ideally within luxury or premium brands
• Strong global network across media and influencer ecosystems
• Proven leadership in managing multi-market strategies, teams, and complex stakeholder environments
• Strategic and commercially minded, with exceptional storytelling and brand instinct
• Influential communicator able to align diverse stakeholders across regions and functions
• Strong people leader who elevates team capability, consistency, and performance
• Fluent in English, additional languages would be a plus