Global Email Marketing Lead - Lifecycle & Personalization

AT Global Services Limited; Hong Kong; On-site; HKD 201,000 - 312,000; Full time

Job summary

AT Global Services Limited in Hong Kong is seeking a Digital Marketing Executive to lead end-to-end email marketing strategy, execution, and optimization for global campaigns. You will collaborate across offices to deliver data-driven, personalized communications that accelerate lead generation and drive customer retention.

The role involves building automated workflows, segmenting audiences, and analyzing performance to inform optimizations.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum 2 years of experience in email marketing or related digital marketing roles.
• Excellent written and verbal communication skills in English and Chinese.
• Proficiency with email marketing platforms (prefer SFMC) and other tools.
• Experience with Salesforce CRM or similar CRM platforms is preferred.
• Knowledge of email marketing best practices, segmentation, automation, and deliverability.
• Basic HTML/CSS knowledge for email development is an advantage.
• Strong analytical skills to translate data into actionable insights.

Responsibilities

• Plan, execute, and optimize email marketing campaigns to drive engagement, lead generation, conversions, and retention.
• Develop customer-focused email content aligned with brand guidelines and marketing objectives.
• Design, build, and maintain automated email workflows (onboarding, nurture, lifecycle campaigns).
• Segment audiences, manage subscriber databases, and maintain list hygiene for personalized communications.
• Monitor campaign performance and provide actionable insights and recommendations.
• Perform A/B testing on subject lines, content, layouts, and send times to maximize impact.
• Ensure compliance with privacy regulations and anti-spam requirements.
• Collaborate with Marketing, Design, Content, and Product teams on integrated campaigns.
• Analyze customer behavior and campaign data to identify personalization opportunities.
• Stay current with email marketing trends and technologies; prepare dashboards and reports.

Skills

English & Chinese communication

Copywriting

Analytical thinking

A/B testing

Email marketing strategy

Time management

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Tools

Salesforce Marketing Cloud (SFMC)

Mailchimp

ActiveCampaign

Amazon Pinpoint

GetResponse

Salesforce CRM

HTML/CSS (email)

Excel

PowerPoint

Job description

AT Global Services Limited in Hong Kong is seeking a Digital Marketing Executive to lead end-to-end email marketing strategy, execution, and optimization for global campaigns. You will collaborate across offices to deliver data-driven, personalized communications that accelerate lead generation and drive customer retention.

The role involves building automated workflows, segmenting audiences, and analyzing performance to inform optimizations.