Global Branding & Communications Manager - BytePlus

ByteDance; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Job summary

ByteDance's BytePlus team seeks a Marketing/Communications professional to shape regional strategies, localize global messaging, and drive regional business growth. The role requires fluency in Mandarin and English for cross-border collaboration and origin content creation in English.

You will develop brand assets, manage content matrices, and produce executive viewpoints, white papers, and industry solutions to boost brand awareness and lead generation.

Qualifications

• Minimally Bachelor's Degree in Marketing, Communications or any related field.
• Prior experience in regional markets in SEA, APAC, EUI, EMEA in Marketing, Communications or Public Relations.
• Proficient in writing English press releases and English video scripts, as well as English video production; familiar with social media rules for global B2B communication.
• High oral and written fluency in Mandarin is required to collaborate with internal stakeholders in mainland China; high English fluency as working language.

Responsibilities

• Join BytePlus team to help enterprises and AI-native developers build new business generations through ByteDance technologies.
• Lead formulation of regional communication strategies and localization of global content to enable regional market growth.
• Establish a global communication evaluation system with core metrics and regular data review to optimize content and channels.
• Establish and manage BytePlus brand assets and create a brand content matrix including stories, white papers, case libraries, and executives' viewpoints.

Skills

Press release writing

Video scriptwriting

English video production

Global B2B communications

Mandarin fluency

English fluency

Education

Bachelor's degree in Marketing, Communications or related field

Tools

Video production tools

Social media platforms knowledge

Job description

Responsibilities

Join the Innovative BytePlus Team! As part of BytePlus, you will help enterprises and AI-native developers build the next generation of their businesses. By leveraging ByteDance’s cutting-edge technologies in AI models, agent solutions, and cloud infrastructure, we are committed to developing innovative products and solutions that shape the future. We enable our clients to focus on what matters most, and you can play a key role in helping us achieve that mission.

• Responsible for customer communication targeting key global markets including customer case creation and communication (writing in-depth articles, producing videos), customer signing communication (writing press releases, content for social media platforms such as X), co-marketing for key accounts (joint social media communication), etc.
• Lead the formulation of regional communication strategies and implementation plans, promote the localized adaptation of global core communication content, empower business expansion in regional markets, and achieve the communication effect of "global unity + local in-depth development"
• Establish a global communication effect evaluation system, set core evaluation indicators (brand awareness, brand reputation, media exposure, content communication volume, lead conversion contribution, etc.), conduct regular data review and analysis, continuously optimize communication strategies, content, and channels, and improve the communication ROI.
• Be responsible for the establishment, management, and standardized use of BytePlus brand assets (LOGO, visual system, brand narrative, case library, etc.); Take the lead in building the BytePlus brand content matrix and account matrix, including but not limited to brand stories, technical white papers, industry solution cases, and executives' viewpoints, etc., to enhance the communication power and conversion value of the content.

Qualifications

Minimum Qualifications

• Minimally Bachelor's Degree in Marketing, Communications or any related field
• Prior experience in regional markets in SEA, APAC, EUI, EMEA, etc in a Marketing, Communications or Public Relations capacity
• Proficient in writing English press releases and English video scripts, as well as English video production; familiar with the communication rules of social media platforms with experience in global B2B communication.
• High oral and written fluency in Mandarin is required to collaborate with internal stakeholders in mainland China. High oral and verbal fluency in English is required as it is the working language

Preferred Qualifications

• Prior working experience in Public Relations in the toB or AI sector would be a plus

About Us

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join ByteDance

Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day. As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.