Executive Manager – Brand Management

THE HONG KONG INSTITUTION OF ENGINEERS; Hong Kong; On-site; HKD 480,000 - 720,000; Full time

Job summary

CPJobs International seeks a seasoned Branding and Communications Leader in Hong Kong to oversee branding, engagement and publicity across traditional and digital channels. You will guide a content team, ensure high-quality materials, and independently manage website updates and media production for publication on digital platforms.

The role requires a Bachelor’s degree and 6+ years in content creation, digital media management, and bilingual English-Chinese writing.

Qualifications

• Bachelor’s degree in journalism, communication, advertising, new media, marketing or related field.
• 6+ years of relevant experience in creating engaging content in advertising, marketing or corporate communications.
• Solid experience in managing digital media channels.
• Hands-on knowledge of HTML, CSS and website CMS with ability to update pages and do basic coding.
• Practical skills in photography, photo editing, video filming and editing for digital platforms.
• Excellent writing skills in English and Chinese.
• Strong leadership and coaching abilities for team delivery.
• Ability to work independently and manage competing priorities under pressure.

Responsibilities

• Oversee formulation and implementation of branding, engagement and publicity strategies across traditional and digital channels.
• Drive brand exposure to elevate the Institution’s image.
• Act as content gatekeeper to ensure content aligns with professional image.
• Guide and supervise team members in creating content across platforms; ensure quality delivery.
• Independently update website content and perform basic coding; support branding activities.
• Provide administrative support to committees and working groups.

Skills

Content creation

Digital media management

Leadership

Bilingual writing (English & Chinese)

Independent working

Editing and proofreading

Education

Bachelor’s degree in Journalism/Communication/Advertising/New Media/Marketing or related

Tools

HTML/CSS

CMS (Website CMS)

Photography tools

Video editing tools

Job description

Major Duties:

• Oversee the formulation and implementation of the Institution’s branding, engagement and publicity strategies across traditional and digital communication channels, including its publications, website and social media platforms

• Drive brand exposure to elevate and reinforce the Institution’s positive image

• Act as the Institution’s content gatekeeper, ensuring that the content, tone and presentation of all publicity materials align with its professional image

• Guide and supervise team members in creating content across communication platforms and ensure quality delivery

• Independently undertake website content updates and basic web coding, as well as photography, photo editing, video filming and editing, to support the Institution’s branding and publicity acitivities

• Provide administrative support to Committees, Task Forces and Working Groups

Requirements:

• Bachelor’s degree in Journalism, Communication, Advertising, New Media, Marketing or a related discipline

• At least 6 years of relevant experience in creating compelling and engaging content in advertising, marketing or corporate communications

• Solid experience in managing digital media channels

• Hands-on knowledge of HTML, CSS and website content management systems, with the ability to carry out routine website updates and basic coding independently

• Practical skills in photography, photo editing, video filming and editing, with the ability to independently produce publication-ready photographs and videos for digital platforms

• Confident in providing creative direction and evaluating written, visual and video content

• Excellent writing skills in both English and Chinese

• Strong leadership skills, with the ability to lead and coach team members and collaborate with internal stakeholders and external parties to deliver accurate, high‑quality work on time

• Ability to work independently, manage competing priorities and perform under pressure

All information provided by applicants will be treated in strict confidence and used only for recruitment purpose. Only shortlisted candidates will be notified. All personal data of unsuccessful applicants will be destroyed after completion of the recruitment exercise.