Corporate Communications Director

TF International Securities Group Limited; Hong Kong; On-site; HKD 600,000 - 1,000,000; Full time

Job summary

TF International Securities Group Limited is seeking a senior communications leader in Hong Kong to shape and execute brand strategy and corporate communications. You will oversee PR, media relations, content creation, and reputation management while supporting internal compliance and cultural initiatives.

The role requires a Master’s degree with at least 5 years in journalism, brand management, or corporate communications, and fluency in Chinese and English.

Qualifications

• Master’s degree or above in Communications, Journalism, Finance, or related disciplines with at least 5 years of relevant experience.
• Strong brand awareness with keen insight into markets; strategic planning and integrated marketing communications mindset.
• Familiar with local and overseas media landscapes and resources.
• Excellent written Chinese and English; fluent in Mandarin, Cantonese, and English.
• Proficient in traditional office software and practical AI tools for content creation.

Responsibilities

• Strategy & Brand Building: Formulate and execute brand strategies and work plans aligned with goals; oversee implementation to build corporate brand image.
• Internal Control & Compliance: Establish and implement compliant internal control systems for corporate communications.
• Corporate Communications & PR: Plan and assist multi-channel promotions across media platforms, collateral, advertising, and events.
• Content Creation: Draft and refine press releases, announcements, and promotional copy.
• Reputation & Public Sentiment Management: Monitor public sentiment and media dynamics to manage corporate reputation.
• Corporate Culture & Engagement: Plan culture initiatives, annual dinners, celebrations, and team-building events.
• Ad-hoc Duties: Perform other duties as assigned by management.

Skills

Brand management

Strategic planning

Public relations

Content creation

Media relations

Bilingual communication

AI content tools

Education

Master’s degree in Communications/related field

Tools

MS Office

AI content tools

Video basics

Job description

Strategy & Brand Building: Formulate and execute comprehensive brand strategies and work plans in accordance with the company’s strategic goals and business development needs; oversee implementation to build and maintain the corporate brand image and reputation.

Internal Control & Compliance: Establish and compliantly implement internal control systems for corporate communications and publicity.

Corporate Communications & PR: Oversee, plan, and assist in executing multi-channel promotional initiatives—including external and internal media platforms, promotional collateral, advertising, and PR events to enhance the company's brand influence.

Content Creation: Draft and refine press releases, corporate announcements, and brand promotional copy.

Reputation & Public Sentiment Management: Manage corporate reputation, including public sentiment monitoring, opinion management, and media dynamics.

Corporate Culture & Engagement: Plan and organize corporate culture initiatives, including annual dinners, festive celebrations, team-building events, and recreational activities.

Ad-hoc Duties: Perform other duties and special tasks assigned by management.

Job Qualifications

Education & Experience: Master’s degree or above in Communications, Journalism, Finance, or related disciplines with at least 5 years of experience in journalism, event planning, brand management, or corporate communications.

Market Acumen & Strategy: Strong brand awareness with keen insight into financial markets; outstanding strategic planning skills and integrated marketing communications mindset.

Media Network: Familiar with local (Hong Kong), mainland Chinese, and overseas media landscapes and resources.

Language Skills: Excellent written Chinese and English; fluent in Mandarin, Cantonese, and English.

Technical Skills: Proficient in traditional office software (MS Office) and practical AI tools for content, image, and video generation.