Executive Brand & Content Lead

The Hong Kong Institution of Engineers; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

The Hong Kong Institution of Engineers is seeking an Executive Manager - Brand Management to lead the branding, engagement and publicity strategies across traditional and digital channels. You will oversee publications, website content and social media to reinforce the Institution’s professional image.

With at least 6 years of experience in corporate communications, you will guide a team, manage content quality, and coordinate with internal stakeholders and external partners to deliver

Qualifications

• Bachelor’s degree in Journalism, Communication, Advertising, New Media, Marketing or related discipline.
• At least 6 years of relevant experience in creating engaging content for advertising, marketing or corporate communications.
• Hands-on knowledge of HTML, CSS and website content management systems.
• Practical skills in photography, photo editing, video filming and editing.
• Ability to provide creative direction and evaluate content.
• Excellent writing skills in English and Chinese.
• Strong leadership and collaboration with stakeholders to deliver high-quality work.
• Ability to work independently and handle multiple priorities under pressure.

Responsibilities

• Oversee formulation and implementation of branding, engagement and publicity strategies.
• Drive brand exposure across traditional and digital channels including publications, website and social media.
• Act as content gatekeeper to ensure alignment with professional image.
• Guide and supervise team members in content creation across platforms.
• Update website content and perform basic web coding; handle photography and video production to support branding efforts.
• Provide administrative support to Committees, Task Forces and Working Groups.

Skills

Content creation

Leadership

HTML/CSS

Video production

Photography

Bilingual English/Chinese

Education

Bachelor’s degree in Journalism/Communications

Tools

Content management systems

Website CMS

Job description

The Hong Kong Institution of Engineers is seeking an Executive Manager - Brand Management to lead the branding, engagement and publicity strategies across traditional and digital channels. You will oversee publications, website content and social media to reinforce the Institution’s professional image.

With at least 6 years of experience in corporate communications, you will guide a team, manage content quality, and coordinate with internal stakeholders and external partners to deliver