Executive Manager - Brand Management (5-Day Work)

The Hong Kong Institution of Engineers; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

The Hong Kong Institution of Engineers is seeking an Executive Manager - Brand Management to lead the branding, engagement and publicity strategies across traditional and digital channels. You will oversee publications, website content and social media to reinforce the Institution’s professional image.

With at least 6 years of experience in corporate communications, you will guide a team, manage content quality, and coordinate with internal stakeholders and external partners to deliver

Qualifications

• Bachelor’s degree in Journalism, Communication, Advertising, New Media, Marketing or related discipline.
• At least 6 years of relevant experience in creating engaging content for advertising, marketing or corporate communications.
• Hands-on knowledge of HTML, CSS and website content management systems.
• Practical skills in photography, photo editing, video filming and editing.
• Ability to provide creative direction and evaluate content.
• Excellent writing skills in English and Chinese.
• Strong leadership and collaboration with stakeholders to deliver high-quality work.
• Ability to work independently and handle multiple priorities under pressure.

Responsibilities

• Oversee formulation and implementation of branding, engagement and publicity strategies.
• Drive brand exposure across traditional and digital channels including publications, website and social media.
• Act as content gatekeeper to ensure alignment with professional image.
• Guide and supervise team members in content creation across platforms.
• Update website content and perform basic web coding; handle photography and video production to support branding efforts.
• Provide administrative support to Committees, Task Forces and Working Groups.

Skills

Content creation

Leadership

HTML/CSS

Video production

Photography

Bilingual English/Chinese

Education

Bachelor’s degree in Journalism/Communications

Tools

Content management systems

Website CMS

Job description

Executive Manager - Brand Management (5-Day Work)

Oversee the formulation and implementation of the Institution’s branding, engagement and publicity strategies across traditional and digital communication channels, including its publications, website and social media platforms

Drive brand exposure to elevate and reinforce the Institution’s positive image

Act as the Institution’s content gatekeeper, ensuring that the content, tone and presentation of all publicity materials align with its professional image

Guide and supervise team members in creating content across communication platforms and ensure quality delivery'

Independently undertake website content updates and basic web coding, as well as photography, photo editing, video filming and editing, to support the Institution’s branding and publicity acitivities

Provide administrative support to Committees, Task Forces and Working Groups

Requirements:

Bachelor’s degree in Journalism, Communication, Advertising, New Media, Marketing or a related discipline

At least 6 years of relevant experience in creating compelling and engaging content in advertising, marketing or corporate communications

Hands-on knowledge of HTML, CSS and website content management systems, with the ability to carry out routine website updates and basic coding independently

Practical skills in photography, photo editing, video filming and editing, with the ability to independently produce publication-ready photographs and videos for digital platforms

Confident in providing creative direction and evaluating written, visual and video content

Excellent writing skills in both English and Chinese

Strong leadership skills, with the ability to lead and coach team members and collaborate with internal stakeholders and external parties to deliver accurate, high-quality work on time

Ability to work independently, manage competing priorities and perform under pressure