YesStyle.com is a leading global online retailer that specializes in Korean and other Asian beauty, fashion and lifestyle products. Along with our sister company AsianBeautyWholesale.com which serves as a B2B distribution platform, we bring over thousands of brands to millions of customers worldwide. Learn about us at https://www.yesstyle.com/en/about-us/company-overview.html.
Objective
The Director of Commercial Operations sits within the Korean Products Team within Product Sourcing and Brand Partnerships. This individual looks after a team of individuals that deal with the execution for sourcing, developing, as well as managing the overall lifecycle of Korean beauty products that we sell, working alongside the BD team which deals directly with the brands. The role has end-to-end accountability for category growth, commercial performance, brand partner development, team leadership, and cross-functional execution, ensuring a sustainable product portfolio and strong customer proposition.
Key Responsibilities
- Business Leadership & Commercial Ownership - Set the strategic direction for designated product categories and brand portfolios. Lead the team to deliver agreed business KPIs, including revenue growth, gross profit, margin, inventory productivity, and brand performance.
- Category & Promotion Execution – Own the entire cycle of effective planning and execution of category strategies, brand initiatives, product assortments, and promotional activities across our B2C platforms.
- Brand Partnership Management - Maintain brand strategies and act as the primary point of contact at the senior-level relationships for existing brand partners and/or colleagues based in Korea who also work with the brand partners. Lead commercial negotiations, joint business planning, product launches, marketing investment, and special strategic projects.
- Sourcing, Demand & Inventory Governance - Establish sourcing and purchase-order strategies with brand partners and Inventory Planning team. Oversee demand forecasting, delivery performance, inventory health, and risk mitigation to support sales velocity while reducing stockouts and excess inventory.
- Cross-Functional Leadership - Align marketing, content, merchandising, finance, warehouse operations, logistics, technology, and customer service teams around category priorities, product rollouts, and promotional campaigns.
- Performance Management & Growth Acceleration - Review business and brand performance using commercial and customer insights. Identify growth opportunities and sponsor actions to strengthen assortment, marketing visibility, brand support, operational efficiency, and profitability.
- Market Intelligence & Strategic Planning - Anticipate industry, consumer, competitor, and channel trends. Translate market insights into actionable growth plans and provide clear recommendations to senior leadership on emerging opportunities, investment priorities, and business risks.
- Team Leadership & Organization Development - Lead and develop a multi-level business development team, setting clear accountabilities, performance expectations, and succession plans. Coach managers and team members, build leadership capability, and evolve the organization structure and operating model to support scalable growth.
- Operational Excellence & Innovation - Sponsor continuous improvement across product and brand workflows, data and reporting, decision-making processes, and operating systems. Introduce disciplined governance and scalable ways of working.
Requirements
- Bachelor’s degree in business, marketing, merchandising, supply chain, or a related discipline; a master’s degree qualification is an advantage.
- 15+ years in experience in business research, analysis or planning, preferably from e commerce or digital related field, with at least 5 years of experience in a people-management role with accountability for team performance and development.
- Strong track record of owning commercial targets and translating strategy into measurable revenue, margin, portfolio and operational outcomes.
- Substantial experience in e-commerce, online retail, beauty, cosmetics, FMCG, or a related consumer sector; Korean beauty industry experience is highly advantageous.
- Demonstrated capability in senior stakeholder management, strategic brand partnerships, commercial negotiation, and cross-functional leadership.
- Strong commercial and analytical acumen, including sound knowledge of merchandising mathematics, demand forecasting, inventory management, and performance reporting.
- Confident executive communicator with the ability to influence, challenge constructively, and present clear recommendations to senior stakeholders.
- Strategic, customer-focused, and highly accountable, with the ability to balance long-term growth priorities and hands-on execution.
- Strong organizational judgment and the ability to lead multiple complex priorities in a fast-paced, international environment.
- Passion for e-commerce, online retail, beauty and lifestyle products, and building high-performing teams.
Why YesStyle
- Be part of the international company with offices around the globe: Hong Kong, Seoul, Berlin, and Tokyo
- Hybrid office policy to support a healthy work-life balance
- Employee discount on the whole product assortment of YesStyle