Direct Retail Manager, Global Markets

Cathay Pacific; Hong Kong; On-site; HKD 1,200,000 - 1,800,000; Full time

Job summary

Cathay Pacific Airways Limited, based in Hong Kong, seeks a senior leader to shape global digital retail strategy. You’ll align commercial priorities with digital delivery, enrich online fare offerings, and guide Travel Shopping Platform enhancements while connecting sales and service via Marketing Cloud.

Lead a team, promote cross‑functional collaboration, and ensure growth of global digital sales, with a strong emphasis on analytics, stakeholder influence, and change management.

Qualifications

• Minimum of seven years’ experience in digital sales and distribution or eCommerce.
• University degree in Business, Marketing, Economics, or a related discipline.
• Experience in airline or OTA is an advantage.

Responsibilities

• Shape and execute digital sales and channel strategy with accountability for the global digital sales target.
• Enrich digital product catalogue and online fare offerings across markets.
• Set business priorities for Travel Shopping Platform and other digital touchpoints.
• Connect sales and service experiences across channels through Marketing Cloud.
• Lead, coach and mentor direct reports and drive cross-functional collaboration.

Skills

Digital sales strategy

Analytics mindset

Stakeholder influence

Leadership

Project management

Google Analytics

Change management

Education

University degree in Business/Marketing/Economics/Communications

Tools

Marketing Cloud

Job description

Reports to: Head of Global Direct Retail

Shape Cathay’s digital sales across global markets, supporting strategy formulation and execution while taking accountability for the global digital sales target. Bring your airline or online travel agency (OTA) background to a role connecting commercial priorities with digital retail delivery.

Based in Hong Kong, you’ll collaborate with sales offices and headquarters to enrich online fare offerings, guide Travel Shopping Platform enhancements and connect sales and service through Marketing Cloud. Develop your team, share campaign best practices and engage partners to extend customer reach. Help move people forward through more connected travel shopping experiences.

Key Responsibilities

• Item 1 of 9, Shape and execute digital sales and channel proposition strategy with the Head of Global Direct Retail, taking accountability for the global digital sales target Shape and execute digital sales and channel proposition strategy with the Head of Global Direct Retail, taking accountability for the global digital sales target
• Item 2 of 9, Enrich the digital product catalogue and online fare offerings, working with sales offices and headquarters to roll out key tools across markets Enrich the digital product catalogue and online fare offerings, working with sales offices and headquarters to roll out key tools across markets
• Item 3 of 9, Set business priorities for teams supporting the Travel Shopping Platform and other digital sales touchpoints, overseeing enhancements against commercial priorities and corporate values Set business priorities for teams supporting the Travel Shopping Platform and other digital sales touchpoints, overseeing enhancements against commercial priorities and corporate values
• Item 4 of 9, Connect sales and service experiences across channels through Marketing Cloud, collaborating with sales offices and headquarters business units Connect sales and service experiences across channels through Marketing Cloud, collaborating with sales offices and headquarters business units
• Item 5 of 9, Engage external partners in discussions that deliver commercial and strategic value and reach new customers Engage external partners in discussions that deliver commercial and strategic value and reach new customers
• Item 6 of 9, Review campaign performance measures and establish ways for sales offices to share and apply campaign best practices Review campaign performance measures and establish ways for sales offices to share and apply campaign best practices
• Item 7 of 9, Lead, coach and mentor your direct reports, strengthening cross-functional collaboration, shared accountability and alignment with departmental priorities Lead, coach and mentor your direct reports, strengthening cross-functional collaboration, shared accountability and alignment with departmental priorities
• Item 8 of 9, Maintain ongoing conversations about goals, performance expectations and growth plans, identifying learning opportunities and ensuring appropriate training and development Maintain ongoing conversations about goals, performance expectations and growth plans, identifying learning opportunities and ensuring appropriate training and development
• Item 9 of 9, Model Cathay’s core values and excellence in execution and behaviour, undertaking other reasonable tasks to support team development Model Cathay’s core values and excellence in execution and behaviour, undertaking other reasonable tasks to support team development

Requirements

• Item 1 of 8, Minimum of seven years’ experience in digital sales and distribution or eCommerce Minimum of seven years’ experience in digital sales and distribution or eCommerce
• Item 2 of 8, University degree, preferably in Business, Marketing, Economics, Communications or a related discipline University degree, preferably in Business, Marketing, Economics, Communications or a related discipline
• Item 3 of 8, Airline or online travel agency (OTA) experience is a definite advantage Airline or online travel agency (OTA) experience is a definite advantage
• Item 4 of 8, Experience in sales strategy formulation and corporate change management Experience in sales strategy formulation and corporate change management
• Item 5 of 8, Strong proficiency in Google Analytics and other digital sales tools Strong proficiency in Google Analytics and other digital sales tools
• Item 6 of 8, Excellent commercial acumen with an analytical mindset Excellent commercial acumen with an analytical mindset
• Item 7 of 8, Build trust, influence decisions and promote collaboration across a wide range of stakeholders Build trust, influence decisions and promote collaboration across a wide range of stakeholders
• Item 8 of 8, Take ownership and demonstrate resourcefulness and decisiveness Take ownership and demonstrate resourcefulness and decisiveness

Personal & Application Information

Cathay Pacific is committed to fostering an environment that values Diversity, Equity, Inclusion and Belonging. As an equal opportunity employer, we are committed to attracting and hiring qualified individuals from diverse backgrounds, experiences and abilities. We strive to create a respectful, inclusive workplace free from discrimination, harassment and bullying.

Privacy

Personal data provided by job applicants will be used strictly in accordance with our Applicant Personal Information Collection Statement and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. We keep records of your data for no longer than is necessary for the purpose for which we obtained them and any other permitted linked purposes. If your application is unsuccessful, we will keep your details on file for as long as is necessary to process your application or for the purposes of further job opportunities if you agree to such longer periods.