Assistant Manager Sponsorship & Brand Experience

Cathay Pacific Airways Limited; Hong Kong; On-site; HKD 800,000 - 1,100,000; Full time

Job summary

Cathay Pacific invites applications for an Assistant Manager Sponsorship & Brand Experience to lead and optimize sponsorship programmes, activations, hospitality and storytelling across events.

In this role you will partner with Marketing & Branding to deliver high-impact experiences, manage rights holders and agencies, and drive customer engagement through compelling brand narratives and integrated campaigns in the Asia-Pacific region.

Qualifications

• University degree in Marketing, Communications, Events, Hospitality, Business Administration or a related discipline.
• At least 5 years' experience in sponsorships, partnerships, experiential marketing, or large-scale events.
• Proven experience in planning and delivering sponsorship programmes and integrated activations from concept through execution, working with agencies, partners and multiple stakeholders.
• Strong understanding of sponsorship activation, hospitality and brand engagement, with commercial awareness of sponsorship value and brand impact.
• Strong organisation, project management and problem-solving skills, with the ability to manage multiple projects simultaneously.
• Strong communication, relationship management and presentation capabilities.
• Strong digital literacy, with an interest in applying AI tools, workflow automation and AI agents to improve planning, reporting, stakeholder communications and programme delivery.
• Enthusiastic about sport, culture, entertainment, hospitality and customer experiences
• Flexible to support evening, weekend and public holiday events, and willing to travel when required
• Full professional fluency in written and spoken English and Chinese is required. Cantonese is essential; Mandarin would be advantageous.

Responsibilities

• Lead assigned sponsorship programmes from planning through execution and evaluation, ensuring alignment with brand, customer and business objectives.
• Develop activation plans, timelines and roadmaps to maximise sponsorship value and engagement.
• Support sponsorship renewals, partnership reviews and evaluation of new sponsorship opportunities.
• Manage day-to-day relationships with sponsorship partners, rights holders, agencies and event organisers, including contractual deliverables and reporting.
• Ensure sponsorship rights, hospitality benefits and partner entitlements are fully utilised in order to maximise visibility, engagement and brand impact.
• Develop and deliver customer, member, stakeholder and hospitality experiences across sponsorship properties.
• Work closely with internal stakeholder teams to amplify sponsorship programmes.
• Coordinate integrated activations across content, communication, social media, PR, hospitality and customer engagement channels.
• Monitor sponsorship performance, activation effectiveness and engagement outcomes.
• Support budget management, reporting and post-event evaluations, and recommend improvements for future programmes.

Skills

Sponsorship management

Brand activation

Project management

Stakeholder management

Event planning

Digital literacy

Bilingual English & Chinese

Education

University degree in Marketing, Communications, Events, Hospitality, Business Administration or related discipline

Tools

AI tools

Workflow automation

Analytics platforms

Job description

Assistant Manager Sponsorship & Brand Experience

Cathay Pacific

Marketing & Branding

Brand, Insights and Marketing Communications Department

Permanent

Hong Kong SAR (China)

Role Introduction

This role offers the opportunity to work on some of Cathay's most visible sponsorships and brand experiences, helping bring partnerships to life through customer engagement, activations, hospitality and brand storytelling.

From sporting and cultural partnerships to customer experiences and VIP engagement programmes, you will play a key role in ensuring sponsorship investments deliver meaningful brand and customer outcomes.

Key Responsibilities

• Item 1 of 3, Lead assigned sponsorship programmes from planning through execution and evaluation, ensuring alignment with brand, customer and business objectives
• Item 2 of 3, Develop activation plans, timelines and roadmaps to maximise sponsorship value and engagement Develop activation plans, timelines and roadmaps to maximise sponsorship value and engagement
• Item 3 of 3, Support sponsorship renewals, partnership reviews and evaluation of new sponsorship opportunities Support sponsorship renewals, partnership reviews and evaluation of new sponsorship opportunities

Partnership & Rights Management

• Item 1 of 2, Manage day-to-day relationships with sponsorship partners, rights holders, agencies and event organisers, including contractual deliverables and reporting
• Item 2 of 2, Ensure sponsorship rights, hospitality benefits and partner entitlements are fully utilised in order to maximise visibility, engagement and brand impact Ensure sponsorship rights, hospitality benefits and partner entitlements are fully utilised in order to maximise visibility, engagement and brand impact

Activation & Communications

• Item 1 of 3, Develop and deliver customer, member, stakeholder and hospitality experiences across sponsorship properties
• Item 2 of 3, Work closely with internal stakeholder teams to amplify sponsorship programmes Work closely with internal stakeholder teams to amplify sponsorship programmes
• Item 3 of 3, Coordinate integrated activations across content, communication, social media, PR, hospitality and customer engagement channels Coordinate integrated activations across content, communication, social media, PR, hospitality and customer engagement channels

Performance & Continuous Improvement

• Item 1 of 2, Monitor sponsorship performance, activation effectiveness and engagement outcomes
• Item 2 of 2, Support budget management, reporting and post-event evaluations, and recommend improvements for future programmes Support budget management, reporting and post-event evaluations, and recommend improvements for future programmes

Requirements

• Item 1 of 10, University degree in Marketing, Communications, Events, Hospitality, Business Administration or a related discipline
• Item 2 of 10, At least 5 years' experience in sponsorships, partnerships, experiential marketing, or large-scale events At least 5 years' experience in sponsorships, partnerships, experiential marketing, or large-scale events
• Item 3 of 10, Proven experience in planning and delivering sponsorship programmes and integrated activations from concept through execution, working with agencies, partners and multiple stakeholders Proven experience in planning and delivering sponsorship programmes and integrated activations from concept through execution, working with agencies, partners and multiple stakeholders
• Item 4 of 10, Strong understanding of sponsorship activation, hospitality and brand engagement, with commercial awareness of sponsorship value and brand impact Strong understanding of sponsorship activation, hospitality and brand engagement, with commercial awareness of sponsorship value and brand impact
• Item 5 of 10, Strong organisation, project management and problem-solving skills, with the ability to manage multiple projects simultaneously Strong organisation, project management and problem-solving skills, with the ability to manage multiple projects simultaneously
• Item 6 of 10, Strong communication, relationship management and presentation capabilities. Strong communication, relationship management and presentation capabilities.
• Item 7 of 10, Strong digital literacy, with an interest in applying AI tools, workflow automation and AI agents to improve planning, reporting, stakeholder communications and programme delivery Strong digital literacy, with an interest in applying AI tools, workflow automation and AI agents to improve planning, reporting, stakeholder communications and programme delivery
• Item 8 of 10, Enthusiastic about sport, culture, entertainment, hospitality and customer experiences Enthusiastic about sport, culture, entertainment, hospitality and customer experiences
• Item 9 of 10, Flexible to support evening, weekend and public holiday events, and willing to travel when required Flexible to support evening, weekend and public holiday events, and willing to travel when required
• Item 10 of 10, Full professional fluency in written and spoken English and Chinese is required. Cantonese is essential; Mandarin would be advantageous. Full professional fluency in written and spoken English and Chinese is required. Cantonese is essential; Mandarin would be advantageous.

Personal & Application Information

Cathay Pacific is committed to fostering an environment that values Diversity, Equity, Inclusion and Belonging. As an equal opportunity employer, we are committed to attracting and hiring qualified individuals from diverse backgrounds, experiences and abilities. We strive to create a respectful, inclusive workplace free from discrimination, harassment and bullying.

Privacy

Personal data provided by job applicants will be used strictly in accordance with our Applicant Personal Information Collection Statement and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. We keep records of your data for no longer than is necessary for the purpose for which we obtained them and any other permitted linked purposes. If your application is unsuccessful, we will keep your details on file for as long as is necessary to process your application or for the purposes of further job opportunities if you agree to such longer periods.