Marketing Specialist Cathay Holidays

Cathay Pacific; Hong Kong; On-site; HKD 60,000 - 90,000; Full time

Job summary

Cathay Holidays Marketing is seeking a Marketing Specialist to support end-to-end campaigns across multiple channels and markets. You will help manage content, assets and communications, coordinating with internal teams and agencies to ensure timely, on-brand delivery.

The role focuses on maximizing customer engagement, optimizing marketing investment, and measuring ROI, with close collaboration across Hong Kong and regional teams to drive demand and bookings.

Qualifications

• A university degree in Marketing, Communications, Business Administration or a related discipline.
• Minimum 3 years of relevant experience in marketing, campaigns or project coordination, with agency experience an advantage.
• Practical experience supporting integrated campaigns, customer communications, digital marketing or website traffic-generation activity.
• Strong knowledge of paid, owned and earned channels and customer journey principles.
• Experience coordinating with agencies, external partners, regional teams or multiple stakeholders.
• Excellent organizational and project-coordination skills.
• Proven ability to analyze campaign data and performance metrics.
• Strong written and verbal communication skills and a collaborative approach.
• Full professional fluency in English; Chinese language skills preferred.

Responsibilities

• Support the execution of Cathay Holidays marketing campaigns across paid, owned and earned channels.
• Coordinate assets, webpage content, and marketing communications to ensure on-brand delivery.
• Coordinate customer communications, destination content, promotional campaigns across channels.
• Partner with MRM, Digital and channel teams to ensure consistent messaging and governance.
• Support use of Cathay's customer base and owned channels through targeted activities.
• Monitor campaign performance and provide insights to improve relevance and efficiency.
• Coordinate regional marketing support, including toolkits, assets, budgets and reporting.
• Support partnerships with tourism boards, hotels and external partners with deliverables and approvals.
• Maintain dashboards and performance trackers to inform optimisation decisions.
• Manage campaign budgets and processes, forecasting and stakeholder coordination using approved AI tools.

Skills

Marketing knowledge

Campaign operations

Project coordination

Analytical capability

Communication skills

English fluency

Education

University degree in Marketing, Communications, Business Administration or related discipline

Job description

Brand, Insights and Marketing Department

Permanent

Hong Kong SAR (China)

Role Introduction

Reports to: Marketing Lead – Cathay Holidays

Join Cathay as a Marketing Specialist – Cathay Holidays to support the execution and coordination of Cathay Holidays marketing activities, helping to deliver integrated marketing programmes that drive demand, revenue, bookings, customer acquisition and conversion.

As the Marketing Specialist, you will be supporting the effective use of Cathay Holidays communications and marketing investment by coordinating broader travel, destination and Cathay Pacific marketing activities alongside dedicated Cathay Holidays campaigns where focused support is required. You will primarily support the Hong Kong market while coordinating selected campaign materials, budgets and reporting requirements with regional teams.

Working closely with the Marketing Lead – Cathay Holidays, MRM, Digital, other relevant teams, agencies and external partners, you will support end-to-end campaign delivery across multiple channels, including content and website management, stakeholder and agency coordination, and campaign performance reporting. You will help maximise customer engagement, optimise marketing investment, and enable clear measurement of marketing return on investment.

Key Responsibilities

• Item 1 of 10, Support the execution of Cathay Holidays marketing campaigns and promotional activities across paid, owned and earned channels, including campaign planning, scheduling, approvals and launch readiness Support the execution of Cathay Holidays marketing campaigns and promotional activities across paid, owned and earned channels, including campaign planning, scheduling, approvals and launch readiness
• Item 2 of 10, Coordinate campaign assets, website content, marketing communications and deployment requirements with internal teams and agencies, ensuring all customer-facing materials are accurate, on brand and delivered on time Coordinate campaign assets, website content, marketing communications and deployment requirements with internal teams and agencies, ensuring all customer-facing materials are accurate, on brand and delivered on time
• Item 3 of 10, Coordinate the development and delivery of customer communications, destination content, promotional campaigns and marketing assets across relevant channels to drive awareness, consideration and conversion Coordinate the development and delivery of customer communications, destination content, promotional campaigns and marketing assets across relevant channels to drive awareness, consideration and conversion
• Item 4 of 10, Partner with MRM, Campaign Content Marketing, Digital and channel teams to ensure consistent messaging, effective customer journeys and strong content governance, including asset management, approvals and version control Partner with MRM, Campaign Content Marketing, Digital and channel teams to ensure consistent messaging, effective customer journeys and strong content governance, including asset management, approvals and version control
• Item 5 of 10, Support the effective use of Cathay's customer base, first-party audiences and owned channels through targeted marketing activities and cross-promotional opportunities Support the effective use of Cathay's customer base, first-party audiences and owned channels through targeted marketing activities and cross-promotional opportunities
• Item 6 of 10, Monitor campaign, channel and website performance, providing insights and recommendations to improve customer relevance, campaign effectiveness and operational efficiency Monitor campaign, channel and website performance, providing insights and recommendations to improve customer relevance, campaign effectiveness and operational efficiency
• Item 7 of 10, Coordinate regional marketing support, including campaign toolkits, creative assets, budgets, reporting requirements and performance updates, while gathering market feedback and supporting regional activation plans Coordinate regional marketing support, including campaign toolkits, creative assets, budgets, reporting requirements and performance updates, while gathering market feedback and supporting regional activation plans
• Item 8 of 10, Support partnership marketing initiatives by coordinating campaign deliverables, creative assets, approvals, reporting and stakeholder communications with tourism boards, hotels, attractions and other external partners Support partnership marketing initiatives by coordinating campaign deliverables, creative assets, approvals, reporting and stakeholder communications with tourism boards, hotels, attractions and other external partners
• Item 9 of 10, Maintain campaign reporting, dashboards and performance trackers, preparing insights and recommendations to support campaign optimisation and business decision-making Maintain campaign reporting, dashboards and performance trackers, preparing insights and recommendations to support campaign optimisation and business decision-making
• Item 10 of 10, Manage campaign budgets and operational processes, including forecasting, purchase requests, invoice tracking and stakeholder coordination, while leveraging approved AI and automation tools to improve marketing effectiveness and efficiency Manage campaign budgets and operational processes, including forecasting, purchase requests, invoice tracking and stakeholder coordination, while leveraging approved AI and automation tools to improve marketing effectiveness and efficiency

Requirements

• Item 1 of 9, A university degree in Marketing, Communications, Business Administration or another related discipline A university degree in Marketing, Communications, Business Administration or
  another related discipline
• Item 2 of 9, Minimum 3 years of relevant experience in marketing, communications, campaign operations or project coordination, with agency experience an advantage Minimum 3 years of relevant experience in marketing, communications, campaign operations or project coordination, with agency experience an advantage
• Item 3 of 9, Practical experience supporting integrated campaigns, customer communications, digital marketing or website traffic-generation activity Practical experience supporting integrated campaigns, customer communications, digital marketing or website traffic-generation activity
• Item 4 of 9, Good understanding of paid, owned and earned channels, campaign delivery processes and customer journey principles Good understanding of paid, owned and earned channels, campaign delivery
  processes and customer journey principles
• Item 5 of 9, Experience coordinating with agencies, external partners, regional teams or multiple stakeholder groups is advantageous Experience coordinating with agencies, external partners, regional teams or multiple stakeholder groups is advantageous
• Item 6 of 9, Strong organisational and project-coordination skills Strong organisational and project-coordination skills
• Item 7 of 9, Good analytical capability and confidence working with campaign reporting, website traffic data, performance trackers and budget records Good analytical capability and confidence working with campaign reporting, website traffic data, performance trackers and budget records
• Item 8 of 9, Strong written and verbal communication skills and a collaborative, proactive approach Strong written and verbal communication skills and a collaborative, proactive approach
• Item 9 of 9, Full professional fluency in written and spoken English is required; proficiency in Chinese, including Cantonese and/or Mandarin, is strongly preferred Full professional fluency in written and spoken English is required; proficiency in Chinese, including Cantonese and/or Mandarin, is strongly preferred

Personal & Application Information

Cathay Pacific is committed to fostering an environment that values Diversity, Equity, Inclusion and Belonging. As an equal opportunity employer, we are committed to attracting and hiring qualified individuals from diverse backgrounds, experiences and abilities. We strive to create a respectful, inclusive workplace free from discrimination, harassment and bullying.

Privacy

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