Digital Product CoE Analyst: End-to-End Feature Owner

AXA Hong Kong and Macau

Hong Kong

On-site

HKD 350,000 - 550,000

Full time

7 days ago

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Job summary

AXA Hong Kong and Macau is seeking a proactive Business Analyst to join our Digital Product team. You will own end-to-end features across Emma by AXA, Quest, and OneCircle.Club, collaborating with Product Owner and squad members to translate business needs into actionable user stories and tests.

Ideal candidates have 2+ years in business analysis within digital transformation, knowledge of Agile/Scrum, and bilingual Cantonese/English.

Qualifications

Bachelor's degree in Business Administration, Computer Science, Engineering, or related field.
At least 2 years of business analysis and digital transformation experience.
Experience owning features end-to-end within an Agile/Scrum team.
Experience in insurance or financial services is an advantage.
Comfortable engaging directly with business and client stakeholders to advocate platform adoption.
Fluent in Cantonese and English.
Proficient in Jira, Confluence, Figma, and Excel for requirements and delivery tracking.
Practical experience applying AI tools such as ChatGPT, Claude, or Copilot in research, analysis, or documentation workflows.
Strong skills in structuring and presenting analysis to stakeholders and leadership.

Responsibilities

Understand business needs, rationale, and business value for features on Emma, Quest, or OneCircle.Club, together with the Product Owner
Own requirements gathering, process maps, user journeys, and user stories end-to-end for assigned features, participating in and helping drive scrum ceremonies within the squad
Conduct market research and analyse digital journey performance (e.g. usage, drop-off, NPS) to inform product and UX recommendations
Partner with the UI/UX team to define wireframes and prototypes, finalising user journeys directly with business and client stakeholders
Design and execute test cases (functional, non-functional, UI), identify test data, and capture evidence ahead of release
Use AI tools (e.g. ChatGPT, Claude, Copilot) to enhance research, documentation, and delivery productivity, applying AI responsibly within governance and compliance requirements