Digital Product CoE Analyst: AI-Driven, Agile & UX

AXA Hong Kong and Macau; Hong Kong; On-site; HKD 300,000 - 540,000; Full time

Job summary

AXA Hong Kong and Macau is seeking a Digital Product CoE Analyst to join our Digital Business team in delivering value through data-driven product insights. You will own requirements, user journeys, and end-to-end stories for features across Emma, Quest, or OneCircle.Club, collaborating with the Product Owner and participating in scrum ceremonies within the squad.

You will conduct market research, analyse digital journey performance, and partner with UI/UX to wireframe journeys.

Qualifications

• Bachelor's degree in Business Administration, Computer Science, Engineering, or a related discipline.
• At least 2 years of experience in business analysis and digital transformation; less experienced candidates will be considered for Assistant Digital Product CoE Analyst.
• Experience owning features or work streams end-to-end within an Agile/Scrum team.
• Experience in insurance or financial services is an advantage.
• Fluent in Cantonese and English.
• Proficient in Jira, Confluence, Figma, and Excel for requirements and delivery tracking.
• Practical experience applying AI tools such as ChatGPT, Claude, or Copilot in research, analysis, or documentation workflows.

Responsibilities

• Understand business needs, rationale, and business value for features on Emma, Quest, or OneCircle.Club, together with the Product Owner
• Own requirements gathering, process maps, user journeys, and user stories end-to-end for assigned features, participating in and helping drive scrum ceremonies within the squad
• Conduct market research and analyse digital journey performance (e.g. usage, drop-off, NPS) to inform product and UX recommendations
• Partner with the UI/UX team to define wireframes and prototypes, finalising user journeys directly with business and client stakeholders
• Design and execute test cases (functional, non-functional, UI), identify test data, and capture evidence ahead of release
• Use AI tools (e.g. ChatGPT, Claude, Copilot) to enhance research, documentation, and delivery productivity, applying AI responsibly within governance and compliance requirements

Skills

Business analysis

Agile / Scrum

Stakeholder engagement

Requirements gathering

UX collaboration

Data-driven decision making

Education

Bachelor's degree in Business Administration, Computer Science, Engineering, or related discipline

Tools

Jira

Confluence

Figma

Excel

Job description

AXA Hong Kong and Macau is seeking a Digital Product CoE Analyst to join our Digital Business team in delivering value through data-driven product insights. You will own requirements, user journeys, and end-to-end stories for features across Emma, Quest, or OneCircle.Club, collaborating with the Product Owner and participating in scrum ceremonies within the squad.

You will conduct market research, analyse digital journey performance, and partner with UI/UX to wireframe journeys.