Digital Product CoE Analyst (Digital Business Analyst)

AXA Hong Kong and Macau; Hong Kong; On-site; HKD 300,000 - 540,000; Full time

Job summary

AXA Hong Kong and Macau is seeking a Digital Product CoE Analyst to join our Digital Business team in delivering value through data-driven product insights. You will own requirements, user journeys, and end-to-end stories for features across Emma, Quest, or OneCircle.Club, collaborating with the Product Owner and participating in scrum ceremonies within the squad.

You will conduct market research, analyse digital journey performance, and partner with UI/UX to wireframe journeys.

Qualifications

• Bachelor's degree in Business Administration, Computer Science, Engineering, or a related discipline.
• At least 2 years of experience in business analysis and digital transformation; less experienced candidates will be considered for Assistant Digital Product CoE Analyst.
• Experience owning features or work streams end-to-end within an Agile/Scrum team.
• Experience in insurance or financial services is an advantage.
• Fluent in Cantonese and English.
• Proficient in Jira, Confluence, Figma, and Excel for requirements and delivery tracking.
• Practical experience applying AI tools such as ChatGPT, Claude, or Copilot in research, analysis, or documentation workflows.

Responsibilities

• Understand business needs, rationale, and business value for features on Emma, Quest, or OneCircle.Club, together with the Product Owner
• Own requirements gathering, process maps, user journeys, and user stories end-to-end for assigned features, participating in and helping drive scrum ceremonies within the squad
• Conduct market research and analyse digital journey performance (e.g. usage, drop-off, NPS) to inform product and UX recommendations
• Partner with the UI/UX team to define wireframes and prototypes, finalising user journeys directly with business and client stakeholders
• Design and execute test cases (functional, non-functional, UI), identify test data, and capture evidence ahead of release
• Use AI tools (e.g. ChatGPT, Claude, Copilot) to enhance research, documentation, and delivery productivity, applying AI responsibly within governance and compliance requirements

Skills

Business analysis

Agile / Scrum

Stakeholder engagement

Requirements gathering

UX collaboration

Data-driven decision making

Education

Bachelor's degree in Business Administration, Computer Science, Engineering, or related discipline

Tools

Jira

Confluence

Figma

Excel

Job description

Digital Product CoE Analyst (Digital Business Analyst)

AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 52 markets and serving 92 million customers worldwide. Our purpose is to act for human progress by protecting what matters.

As one of the most diversified insurers in Hong Kong, we offer integrated solutions across Life, Health and General Insurance. We are the largest General Insurance provider and a major Health and Employee Benefits provider. Our aim is to not only be the insurer to provide comprehensive protection to our customers, but also a holistic partner to the individuals, businesses and community we serve. At the core of our service commitment is continuous product & service innovation and customer experience enrichment, which is achieved through actively listening to our customers' needs and leveraging and investing in technology and digital transformation.

We embrace our responsibility to be a driving force against climate change and a force for good to create shared value for our community. We are proud to be the first to address the importance of mental health through different products and services and thought leading iconic research. Our overall Sustainability Strategy, with emphasis on climate strategy and biodiversity commitment, is developed based on TCFD recommendations. We are committed to integrating environmental, social and governance factors across our business and strive to contribute to a sustainable future through 3 distinct roles - as an investor, an insurer and an exemplary company.

AXA is an equal opportunity employer. We are committed to promoting Inclusion and Diversity (I&D) by creating a work environment where all employees are treated with dignity, respect, and where individual differences are valued. We welcome and treasure diverse profiles to join our big family, and to build an inclusive culture together which allows everyone to maximise their personal potential.

Our people strategies are designed to enhance employee well-being and professional growth, ultimately empowering them to excel within the company.

Responsibilities:

• Understand business needs, rationale, and business value for features on Emma, Quest, or OneCircle.Club, together with the Product Owner
• Own requirements gathering, process maps, user journeys, and user stories end-to-end for assigned features, participating in and helping drive scrum ceremonies within the squad
• Conduct market research and analyse digital journey performance (e.g. usage, drop-off, NPS) to inform product and UX recommendations
• Partner with the UI/UX team to define wireframes and prototypes, finalising user journeys directly with business and client stakeholders
• Design and execute test cases (functional, non-functional, UI), identify test data, and capture evidence ahead of release
• Use AI tools (e.g. ChatGPT, Claude, Copilot) to enhance research, documentation, and delivery productivity, applying AI responsibly within governance and compliance requirements

Qualifications:

• Bachelor's degree in Business Administration, Computer Science, Engineering, or a related discipline
• At least 2 years of experience in business analysis and digital transformation; less experienced candidates will be considered for Assistant Digital Product CoE Analyst
• Experience owning features or work streams end-to-end within an Agile/Scrum team
• Experience in insurance or financial services is an advantage
• Comfortable engaging directly with business and client stakeholders to advocate platform adoption
• Fluent in Cantonese and English
• Proficient in Jira, Confluence, Figma, and Excel for requirements and delivery tracking
• Practical experience applying AI tools such as ChatGPT, Claude, or Copilot in research, analysis, or documentation workflows
• Strong skills in structuring and presenting analysis to stakeholders and leadership

Unlock job insights

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AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 52 markets and serving 92 million customers worldwide. Our purpose is to act for human progress by protecting what matters.

AXA is an equal opportunity employer. We are committed to promoting Inclusion and Diversity (I&D) by creating a work environment where all employees are treated with dignity, respect, and where individual differences are valued. We welcome and treasure diverse profiles to join our big family, and to build an inclusive culture together which allows everyone to maximise their personal potential.

AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 52 markets and serving 92 million customers worldwide. Our purpose is to act for human progress by protecting what matters.

AXA is an equal opportunity employer. We are committed to promoting Inclusion and Diversity (I&D) by creating a work environment where all employees are treated with dignity, respect, and where individual differences are valued. We welcome and treasure diverse profiles to join our big family, and to build an inclusive culture together which allows everyone to maximise their personal potential.

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