Digital Marketing Specialist

Wonder; Hong Kong; On-site; HKD 279,000 - 502,000; Full time

Benefits offered by this job

Group Medical Insurance

Birthday Leave

International team environment

Job summary

Wonder in Hong Kong is seeking a dedicated digital marketing professional to lead the HK market's growth. You will craft and execute integrated campaigns, manage multi-channel content, and partner with sales for lead generation.

The role requires hands-on experience with Meta platforms, strong content skills, and fluency in Cantonese, English and Mandarin. You will work in a fast-paced FinTech environment, shaping regional messaging and driving measurable results.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Communications, Journalism, Business, or related discipline.
• 1+ year of experience in digital marketing, performance marketing, content marketing, social-media marketing, or related field.
• Experience in payments, B2B e-commerce platform, technology, SaaS, or other digital-platform businesses is preferred.
• Strong understanding of Hong Kong market and digital-platform trends.
• Hands-on experience in managing campaigns on Meta platforms (Facebook/Instagram).

Responsibilities

• Develop and execute integrated digital marketing strategies for the Hong Kong market, aligned with business-growth and lead-generation objectives.
• Plan, launch, manage, and optimise paid advertising campaigns across platforms including Meta, and other relevant digital channels.
• Manage campaign budgets and optimise media performance against key metrics such as cost per lead, lead quality, conversion rate, customer acquisition cost, and ROAS.
• Develop content strategies for Hong Kong B2B merchants.
• Create and manage multi-channel marketing content (social posts, articles, videos, case studies, landing-page copy, sales-enablement materials).
• Work with internal stakeholders and external partners to ensure content is locally relevant and on-brand.
• Build and maintain a lead-management process from acquisition to conversion tracking.
• Collaborate with sales to define lead-quality standards and improve follow-up processes.
• Monitor funnel performance and identify drop-off points across campaigns and pages.
• Recommend improvements to increase lead volume and conversion efficiency.

Skills

Digital marketing

Content creation

Social media marketing

Campaign management

Analytics

Education

Bachelor’s degree in Marketing or related field

Tools

Facebook Ads

Instagram Ads

Content Management Systems

Job description

Wonder is a fast-growing payments gateway and FinTech platform serving merchants across Hong Kong, Singapore, and Asia Pacific. We help merchants get paid seamlessly — anytime, anywhere.

We’re the first digital‑first, unified payments gateway in Hong Kong and Singapore. Merchants can complete self‑service KYC in minutes, onboard quickly, open an account, collect payments, and manage transactions in real time — all from one mobile app. Our core products include the Wonder App (mobile), Wonder Smart Terminal (O2O payments), Wonder Card (corporate card), and Wonder Dashboard. For eligible merchants, we also offer instant settlement (T+0) — one of the first in both markets.

Backed by PCCW and HSBC, Wonder is scaling rapidly across the region, with offices in Hong Kong, Singapore, Japan, Taiwan, Australia and New Zealand.

What You Will Do:

• Develop and execute integrated digital marketing strategies for the Hong Kong market, aligned with business-growth and lead-generation objectives.
• Plan, launch, manage, and optimise paid advertising campaigns across platforms including Meta, and other relevant digital channels.
• Manage campaign budgets and optimise media performance against key metrics such as cost per lead, lead quality, conversion rate, customer acquisition cost, and return on ad spend.
• Develop content strategies that address the needs, challenges, and interests of Hong Kong B2B merchants.
• Create and manage multi-channel marketing content, including social posts, articles, videos, merchant success stories, case studies, campaign landing-page copy, and sales-enablement materials.
• Work closely with internal stakeholders and external partners to ensure content is commercially relevant, locally appropriate, and consistent with brand guidelines.
• Build and maintain an end-to-end lead-management process covering lead acquisition, qualification, nurturing, handover to sales, and conversion tracking.
• Collaborate with sales and business-development teams to define lead-quality standards, improve lead follow-up processes, and support conversion of marketing-qualified leads into customers.
• Monitor funnel performance and identify drop-off points across campaigns, landing pages, forms, CRM workflows, and sales handovers.
• Recommend and implement improvements to increase lead volume, lead quality, engagement, and conversion efficiency.

What We Are Looking For:

• Bachelor’s degree or above in Marketing, Digital Media, Communications, Journalism, Business, or a related discipline.
• At least 1 year of experience in digital marketing, performance marketing, content marketing, social-media marketing, or a related field.
• Experience in payments, B2B e-commerce platform, technology, SaaS, or other digital-platform businesses is preferred.
• Strong understanding of the Hong Kong market, including local merchant behaviour, media consumption, business culture, and digital-platform trends.
• Demonstrated hands‑on experience in managing and optimising campaigns on Meta platforms, including Facebook and Instagram.
• Strong content‑planning and content‑creation capabilities, with the ability to independently develop engaging and commercially effective written, visual, and video-based content.
• Comfortable using analytics, reporting, and AI‑enabled data‑analysis tools to evaluate performance and make data‑driven marketing decisions.
• Proficiency in Cantonese, English and Mandarin.
• Highly organised, results‑oriented, and able to manage multiple projects and deadlines in a fast‑paced environment.
• Ultra Plus: Have a "startup" mindset and the ability to knock down any obstacles in your path.

What We Offer:

• Competitive base package
• Opportunity to take full ownership of a vertical
• Flat and open work culture
• International team environment
• Group Medical Insurance
• Birthday leave

At Wonder, we value passion, ideas and meritocracy. So if you believe you can make a difference and disrupt the FinTech space in Asia Pacific, back yourself and be part of this remarkable journey.