Digital Manager CRM and Digital Marketing

HKBN; Hong Kong; On-site; HKD 450,000 - 650,000; Full time

Job summary

HKBN is seeking a Digital Manager for CRM and Digital Marketing in Hong Kong. The role focuses on developing and executing innovative digital campaigns to boost sales, engagement and brand visibility across Web and App.

You will analyze traffic, optimize conversions, manage content quality, and collaborate with agencies on keyword strategies. Strong data skills and trend awareness are essential to drive strategic decisions.

Responsibilities

• Develop and implement innovative digital marketing campaigns to drive sales, customer engagement and brand awareness
• Identify traffic growth potential, conversion and customer engagement optimization opportunities on Web and App, and work closely with different stakeholders on implementation
• Manage digital materials to ensure high quality content and effective messaging that resonates with target audience
• Monitor and analyse the performance of all digital channels to identify areas for optimization including Web, App, Email, whatsapp and social media
• Work closely with digital agency to plan and implement keyword search and bidding strategies
• Strong analytical capability including proven experience with online traffic analysis tools and implementing tracking mechanisms; Able to transform data into actionable business insights to support decision making
• Stay up-to-date with emerging digital marketing trends and technologies to recommend innovative strategies

Job description

Digital Manager CRM and Digital Marketing

About the job Digital Manager CRM and Digital Marketing

• Develop and implement innovative digital marketing campaigns to drive sales, customer engagement and brand awareness
• Identify traffic growth potential, conversion and customer engagement optimization opportunities on Web and App, and work closely with different stakeholders on implementation
• Manage digital materials to ensure high quality content and effective messaging that resonates with target audience
• Monitor and analyse the performance of all digital channels to identify areas for optimization including Web, App, Email, whatsapp and social media
• Work closely with digital agency to plan and implement keyword search and bidding strategies
• Strong analytical capability including proven experience with online traffic analysis tools and implementing tracking mechanisms; Able to transform data into actionable business insights to support decision making
• Stay up-to-date with emerging digital marketing trends and technologies to recommend innovative strategies