Digital Marketing Executive

Daniel & Co.; Hong Kong; Presencial; HKD 335.000 - 603.000; Jornada completa

Descripción de la vacante

Daniel & Co. is seeking a talented Digital Marketing Executive to join our growing team in Hong Kong. You will drive digital strategies across multiple platforms, coordinate campaigns, and support lead generation and content creation to accelerate growth.

With 3+ years in digital marketing and proficiency in Google Ads, Analytics, and Meta Business Suite, you will analyze performance, iterate on campaigns, and contribute to marketing materials such as ads, videos, and landing pages.

Formación

• Bachelor's degree in Marketing, Business, Communications, or related.
• 3+ years in digital marketing, search marketing, campaign delivery or project management.
• Proficiency with Google Ads, Google Analytics, Meta Business Suite, and marketing automation software.
• Strong ability to manage multiple projects and meet tight deadlines.
• Analytical mindset with attention to detail and problem-solving skills.

Responsabilidades

• Assist in planning, executing, and optimizing digital marketing campaigns across Shopline, Shopify, Meta, Google, Instagram, and other platforms.
• Plan and coordinate all-rounded marketing duties and digital advertising.
• Assist in driving digital campaigns (KOL, Advertising, Social Media, etc.).
• Develop creative campaign ideas including concepts, themes, and lead-generation initiatives.
• Collaborate to create marketing materials including ad copies, short-form videos, visuals, landing pages, EDMs, and social posts.
• Prepare marketing reports and analysis on campaign performance.
• Leverage data insights and explore new strategies and channels for targeted marketing.
• Ad hoc projects will be handled as assigned.

Conocimientos

Analytical thinker

Project management

Bilingual English Cantonese

Creative thinking

Educación

Bachelor's degree in Marketing or related

Herramientas

Google Ads

Google Analytics

Meta Business Suite

Marketing automation software

Descripción del empleo

About the role

We are seeking a talented and dynamic Digital Marketing Executive to join our growing digital marketing team. You will play a key role in driving our digital marketing strategies and initiatives that support the company's growth objectives.

Job Responsibilities:-

• Assist in planning, executing, and optimizing digital marketing campaigns across Shopline, Shopify, Meta, Google, Instagram, and other relevant platforms;
• Plan and co-ordinate all-rounded marketing duties and digital advertising;
• Assist in driving digital campaigns(KOL, Advertising, Social Media etc.);
• Develop creative campaign ideas, including advertising concepts, promotion themes, content angels, and lead-generation initiatives;
• Collaborate with the team to create marketing materials, including ad copy, short-form videos, visual, landing pages, EDMs, and social media posts;
• Prepare marketing reports and analysis on campaign performance;
• Leverage data insights and explore new strategies & channels for targeted marketing;
• Ad hoc project will be handled as assigned.

Job Requirements: -

• Bachelor's degree in Marketing, Business, Communications, Multimedia Design, or a related discipline;
• At least 3 years' experience in digital marketing, search marketing, campaign delivery or project management; preferably in advertising or media background as an advantage;
• Proficiency with digital marketing tools and platforms, such as Google Ads, Google Analytics, Meta Business Suite, other marketing automation software and best practices;
• Demonstrated ability to manage multiple projects simultaneously and meet tight deadlines;
• Analytical mindset with strong problem-solving skills and attention to detail;
• Familiarity with content management systems and basic HTML knowledge is advantageous;
• Strong sense of responsibility, proactive, detail-oriented, and able to adapt to a fast-paced working environment;
• Good command of written and spoken English and Cantonese.