Senior Executive - E-Commerce, Digital Experience and Webmaster

Langham Hospitality Group; Hong Kong; In loco; HKD 420.000 - 640.000; Tempo pieno

Descrizione del lavoro

Langham Hospitality Group seeks a skilled E-Commerce / Webmaster professional to manage the Group’s digital platforms, ensure content and UX consistency, and drive online revenue.

You will collaborate with corporate teams, onboard new hotels to online channels, and leverage AI to optimise website operations and content. Strong English/Chinese language skills and a detail-oriented mindset are essential.

Competenze

• Bachelor’s degree or equivalent in Marketing, E-Commerce or related subjects.
• Working experience in E-Commerce or digital marketing.
• Knowledge and hands-on experience with content management strategy and systems, common web programming languages and other web development/tools are assets.
• AI project and content generation experience preferred.
• Polished interpersonal and communication skills.
• Independent, detail-oriented and can-do spirit.
• Excellent skills in written and verbal communications, especially MS Excel.
• Team player, self-driven, outgoing personality.
• Good command of English and Chinese, and Mandarin.
• Outstanding attention to detail.
• Knowledge of SEO/GEO, website traffic metrics and analytics tools (Adobe Analytics/Google Analytics) is an advantage.
• Knowledge of generative AI for content generation is an advantage.
• Knowledge of HTML, CSS, JavaScript and UX research is an advantage

Mansioni

• Administrate the Group’s digital platforms, ensuring content and UX consistency across websites and booking engine.
• Support day-to-day website maintenance, content updates, booking engine, and development including editing and proofreading content.
• Use AI technology to transform website operations, maximise efficiency and standardise brand across LHG platforms.
• Collaborate with corporate departments for required website updates.
• Onboard new hotels to online channels, websites and booking engine.
• Assist in developing and maintaining website content guidelines.
• Support trainings to empower property users on digital platforms.
• Conduct website analytics and reports to monitor efficiency and growth.
• Support SEO and GEO initiatives to drive organic traffic and AI visibility.
• Act as product owner for websites and booking engine under LHG portfolio and raise features.
• Report vendor performance and support SLA/SOP.
• Support online global sales campaigns and promotions to drive online revenue.

Conoscenze

Interpersonal skills

Languages: English/Chinese

HTML

CSS

JavaScript

UX research

Formazione

Bachelor’s degree in Marketing/E-Commerce or related

Strumenti

HTML

CSS

JavaScript

UX research

Descrizione del lavoro

About Langham Hospitality Group

A wholly-owned subsidiary of Great Eagle Holdings, Langham Hospitality Group (LHG) comprises a family of distinctive brands, including The Langham Hotels and Resorts, Cordis Hotels and Resorts, Eaton Workshop and Ying’nFlo. With over 40 hotels and residences in operation or development, LHG has a global footprint that extends across Asia, Europe, North America, Australasia and the Middle East.

Key responsibilities:

• Administrate the digital platforms for the Group, ensuring consistency across all websites and booking engine in terms of content, user experience and operation efficiency, compliance with law
• Support day-to-day website maintenance, content update, booking engine, and development including edit, proofread and improve content created by properties and content authors
• Use AI technology to transform website operations, maximise efficiency and strengthen brand standardisation across LHG digital platforms.
• Work closely with LHG corporate departments to support required website updates and additions related to their respective departments
• Support new hotels onboarding on setting up online channels, website and booking engine
• Support the Manager – E-Commerce, Digital Experience & Webmaster on developing and maintaining website content guideline
• Support in trainings to empower property users in various digital platforms
• Conduct website analytics and reports for monitoring and website’s efficiency enhancement
• Support ongoing website optimisation with SEO and GEO initiatives with a shared goal to drive website organic traffic and AI visibility
• Support the Manager – E-Commerce, Digital Experience & Webmaster as the product owner of websites and booking engine under LHG portfolio and responsible for raising features to enhance digital experience and production.
• Report vendor performance and support collaboration framework, including SLA, SOP
• Support online global sales campaigns and ongoing promotional initiatives to drive online revenue to LHG.com
• Assist with other duties as assigned by department head and line manager

Requirements:

• Bachelor’s degree or equivalent in Marketing, E-Commerce or related subjects
• Working experience in E-Commerce or digital marketing
• Knowledge and hands-on experience content management strategy and systems, common web programming languages and other web development and publishing tools will be a definite asset
• AI project and content generation experience is preferred and will be considered an advantage
• Polished interpersonal and communication skills
• Independent, detailed-oriented and demonstrate a can-do spirit
• Excellent skills in written and verbal communications, along with strong abilities with all MS Office applications, particularly Excel
• A committed team player, responsible, self-driven individual with confident and outgoing personality
• Good command of English and Chinese, and Mandarin
• Outstanding attention to detail
• Knowledge of SEO / GEO, website traffic metrics and analytics tool (Adobe Analytics/Google Analytics) is an advantage
• Knowledge of generative AI usage for content generation is an advantage
• Knowledge of HTML, CSS, javascript and UX research is an advantage For more information about Langham Hospitality Group, please visit: http://www.langhamhospitalitygroup.com/