Digital Commercial Assistant Manager, yuu Rewards HK

The Dairy Farm Company, Limited 牛奶有限公司; Hong Kong; On-site; HKD 360,000 - 720,000; Full time

Job summary

The Dairy Farm Company, Limited is hiring a Digital Commercial Assistant Manager to oversee yuu Rewards HK partner accounts. The role focuses on driving partner adoption, member penetration, and revenue opportunities through tailored success plans and campaigns.

You will manage commercial performance, negotiate incentives, and support renewals while collaborating with cross‑functional teams to deliver measurable growth in partner ROI and loyalty metrics.

Qualifications

• 3–6+ years in account management or loyalty marketing.
• Experience in partner programs and coalition promotions is a plus.
• Strong communication, analytical and presentation skills.

Responsibilities

• Own partner success and growth plans, drive adoption and ROI.
• Lead P&L for assigned partners, plan annual targets and forecasts.
• Negotiate funding, incentives, and campaign investments with partners.
• Support renewals and expansions; identify new revenue opportunities.
• Provide insights from data and translate into actionable recommendations.

Skills

Account management

Partner success

Loyalty marketing

Commercial management

Job description

Digital Commercial Assistant Manager, yuu Rewards HK

As a Digital Commercial Assistant Manager, you will be responsible for managing strategic partner accounts including driving partner adoption, member penetration and revenue opportunities. You will own partner performance end‑to‑end — acting as a trusted commercial advisor, driving campaign participation and delivering partner commercial outcomes.

Key Responsibilities

Partner Success & Growth

Act as the primary trusted advisor and day-to-day contact for assigned partners, building strong relationships at operational and executive levels.

Develop and execute tailored partner success plans to drive adoption of yuu features, increase member penetration, grow points earn and redemption volumes, and partner ROI.

Co-create and support promotional campaigns, bonus points initiatives, and cross-partner promotions to drive incremental traffic and sales.

Provide actionable program insights (e.g., coalition-wide trends, member behaviour, benchmarks) and translate them into partner-specific recommendations.

Lead regular performance check-ins and Quarterly Business Reviews (QBRs), tracking health metrics, sharing insights, and identifying opportunities for deeper engagement and growth.

Commercial & Account Management

Own and manage the commercial P&L for assigned partners, creating annual plans and monthly forecasts, and taking responsibility for achieving targets.

Drive partner investment into offers, rewards, and campaigns that enhance value for yuu members and deliver commercial returns.

Negotiate and secure funding commitments, incremental contributions, and performance‑linked incentives as part of campaigns, reviews or renewal discussions.

Support contract renewals, mid‑term expansions, and commercial or fee alignment where applicable.

Identify and pursue additional revenue‑generating opportunities within the partner portfolio and broader yuu ecosystem.

About You

3–6+ years in account management, partner success, category/commercial management or loyalty marketing roles — ideally in loyalty programs, coalition/multi‑partner ecosystems, retail, dining or financial services.

Proven track record driving partner adoption, engagement metrics (e.g., penetration, activity), and revenue or category growth.

Strongcommercial acumen with the ability to quickly understand the commercial dynamics of partner industries (e.g., retail, dining, financial services, utilities, digital platforms).

Excellent communication and presentation skills.

Analytical and data‑driven,with the ability to translate insights into practical, commercially sound actions.

Fluency in English and Cantonese is essential,Mandarinis preferred.

DFI Retail Groupis responsible forensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the data collection process isin accordance withall applicable laws and compliant with the Code of Practice on Human Resource Management.

DFI Retail Group (the ‘Group’) is a leading Asian retailer driven by its purpose to “Sustainably Serve Asia for Generations with Everyday Moments”.

At 31 December 2025, the Group and its associates operated over 7,580 outlets across 12 markets, and employed over 79,000 people. The Group had reported revenue of US$8.9 billion.

The Group provides quality, value and service to Asian consumers through a compelling retail experience, supported by an extensive store network and highly efficient supply chains. The Group, and its associates, operates under a portfolio of well-known brands across five key divisions: health and beauty, convenience, food, home furnishings, and restaurants.

DFI Retail Group (the ‘Group’) is a leading Asian retailer driven by its purpose to “Sustainably Serve Asia for Generations with Everyday Moments”.

At 31 December 2025, the Group and its associates operated over 7,580 outlets across 12 markets, and employed over 79,000 people. The Group had reported revenue of US$8.9 billion.

The Group provides quality, value and service to Asian consumers through a compelling retail experience, supported by an extensive store network and highly efficient supply chains. The Group, and its associates, operates under a portfolio of well-known brands across five key divisions: health and beauty, convenience, food, home furnishings, and restaurants.