Digital Insights Manager

The Dairy Farm Company, Limited 牛奶有限公司; Hong Kong; On-site; HKD 700,000 - 1,100,000; Full time

Job summary

DFI Retail Group is seeking a senior Customer Insights lead in Hong Kong to drive analytics for the yuu program and partners. You will transform business questions into analytics plans and deliver end-to-end insights.

You will develop dashboards, mentor teams, and enable CRM activities with data-driven targeting and reports, shaping strategic decisions across markets.

Qualifications

• 8+ years’ experience in data analytics, data science or BI.
• Solid experience with SQL and Python.
• Experience with data visualization tools (Tableau/Power BI).
• Strong communication of analytics to diverse audiences.

Responsibilities

• Lead customer analytics and insights for the yuu program and partners.
• Define analytics roadmaps and deliver end-to-end analytics.
• Develop BI dashboards and self-serve analytics tools.
• Support CRM activities through targeting and analysis.
• Track KPIs and generate regular performance reports.

Skills

SQL

Python

Analytical thinking

Communication

Education

Bachelor's degree in Statistics, Data Science, Information Management, Computer Science, Mathematics, or related fields

Tools

Tableau

Power BI

Google Cloud Platform

Job description

Is this your next challenge in Customer Insights Management?

Lead customer analytics & insights for yuu program and partners to drives sales and customer engagement

Define analytics roadmaps for the program and partners and responsible for end-to-end analytics delivery

Leverage data to deliver actionable insights, from understanding business questions, framing analytics approach, data analysis to end presentation of results

Leverage advanced analytics to uncover behaviour pattern, next-best-action, purchase propensity

Deliver data-driven insights to evaluate offer/campaign performance and provide recommendations to improve response/ROI

Lead the development of analytics use cases, data collaboration, data sharing to maximize data values to yuu partners

Responsible for the design, development and deployment of BI dashboard, self-serve analytics tools for timely review of customer, business and promotion performance

Support CRM activities through customer targeting, lists preparation and analysis

Identify areas to improve efficiency and streamline process through automation

Keep track on KPIs and regular reports on CRM and customer performance

Do you have experience in Customer Insights?

Bachelor’s degree in Statistics, Data Science, Information Management, Computer Science, Mathematics, or related fields

8+ years’ experience working on data analytics, data science, business intelligence, preferably in Retail, FMCG, Finance Service industry

Solid experience in SQL, Python

Experience in data visualizations like Tableau, Power BI

Confident communicator of analytics to technical and non-technical audience

A natural curiosity to interrogate data and identify hidden patterns to support business needs

• Knowledge of Google Cloud Platform is a plus

DFI Retail Group (the ‘Group’) is a leading Asian retailer driven by its purpose to “Sustainably Serve Asia for Generations with Everyday Moments”.

At 31 December 2025, the Group and its associates operated over 7,580 outlets across 12 markets, and employed over 79,000 people. The Group had reported revenue of US$8.9 billion.

The Group provides quality, value and service to Asian consumers through a compelling retail experience, supported by an extensive store network and highly efficient supply chains. The Group, and its associates, operates under a portfolio of well-known brands across five key divisions: health and beauty, convenience, food, home furnishings, and restaurants.

DFI Retail Group (the ‘Group’) is a leading Asian retailer driven by its purpose to “Sustainably Serve Asia for Generations with Everyday Moments”.

At 31 December 2025, the Group and its associates operated over 7,580 outlets across 12 markets, and employed over 79,000 people. The Group had reported revenue of US$8.9 billion.

The Group provides quality, value and service to Asian consumers through a compelling retail experience, supported by an extensive store network and highly efficient supply chains. The Group, and its associates, operates under a portfolio of well-known brands across five key divisions: health and beauty, convenience, food, home furnishings, and restaurants.

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