Business Development Lead, yuu Rewards Hongkong

DFI Retail Group; Hong Kong; On-site; HKD 900,000 - 1,600,000; Full time

Job summary

DFI Retail Group’s yuu Business Development team in Hong Kong is seeking a senior leader to identify, negotiate, and sign up new partnerships that expand the loyalty coalition and drive growth in a competitive market.

You will structure creative, win‑win deals, collaborate with product, marketing, operations, finance and legal for smooth onboarding and ongoing value delivery, and help build a lean, high‑performance team across the Greater Bay Area with English, Cantonese and Mandarin fluency.

Qualifications

• Proven track record in business development, partnership acquisition, or sales leadership within retail, loyalty, or related sectors.
• Deep commercial acumen with understanding of multiple partner industries (retail, dining, financial services, utilities, digital platforms).
• Creative problem solver who structures innovative, multi-party commercial deals and overcomes negotiation challenges.
• Strong connections and network in the retail industry across Hong Kong/Greater Bay Area.
• Excellent relationship-building and influencing skills at senior levels (C-suite and decision-makers).
• Strong understanding of digital technologies, e-commerce platforms, and omnichannel retailing.
• Demonstrated ability to lead and manage teams, with scaling sales or partnership functions.
• Fluency in English, Cantonese, and Mandarin (spoken and written).

Responsibilities

• Lead identification, negotiation, and sign-up of new partnerships to expand the loyalty coalition network.
• Structure and negotiate win-win commercial deals aligning partner objectives with loyalty economics and strategy.
• Collaborate with product, marketing, operations, finance, and legal for onboarding and ongoing value delivery.
• Build and lead B2B points & rewards sales, go-to-market strategies, and commercial frameworks.
• Support Greater Bay Area expansion, build local relationships, and adapt offer to regional dynamics.
• Develop a lean team of business development professionals focused on targets and collaboration.

Skills

business development

partnership acquisition

sales leadership

retail

digital technologies

e-commerce platforms

CRM systems

team leadership

communication

relationship-building

Tools

CRM platforms

Digital marketing tools

Job description

Is this a new challenge in yuu Business Development?

Hong Kong Business Development

• Lead the identification, negotiation, and successful sign-up of new partnerships to expand yuu’s market-leading coalition network.
• Structure and negotiate creative, win-win commercial deals that align partner objectives with our loyalty programme economics and long-term strategy.
• Collaborate closely with internal teams (product, marketing, operations, finance, legal) to ensure seamless partner onboarding, programme integration, and ongoing value delivery.

yuu for Business / Corporate

• Build and lead the B2B points & rewards sales business, developing go-to-market strategies, sales pipelines, and commercial frameworks to monetise our loyalty currency as an employee and customer benefit.

Greater Bay Area Expansion

• Support strategic expansion into the Greater Bay Area, identifying opportunities, building local relationships, and adapting our offering to local market dynamics and regulatory considerations.
• Build, mentor, and develop a lean team of business development professionals, fostering a high-performance culture focused on targets, collaboration, and innovation.

Do you have experience in Business Development and Partnership?

• Proven track record in business development, partnership acquisition, or sales leadership within retail, loyalty, or related sectors.
• Deep commercial acumen with the ability to understand and navigate the dynamics of multiple partner industries (e.g., retail, dining, financial services, utilities, digital platforms).
• Creative problem solver who excels at structuring innovative, multi-party commercial deals and overcoming negotiation challenges.
• Strong existing connections and network in the retail industry across Hong Kong and/or the Greater Bay Area (including Mainland China).
• Excellent relationship-building and influencing skills at senior levels (C-suite and decision-makers).
• Strong understanding of digital technologies, e-commerce platforms, and omnichannel retailing. Familiarity with data analytics, customer relationship management (CRM) systems, and digital marketing tools.
• Demonstrated ability to lead and manage teams, with experience building and scaling sales or partnership functions.
• Fluency in English, Cantonese, and Mandarin (spoken and written) is essential for effective communication across Hong Kong, Mainland China, and regional stakeholders.